The gin landscape is undergoing a quiet, yet significant, revolution. For years, the category has been dominated by citrus-forward profiles, London Dry traditions, and the occasional floral twist. But a new wave is emerging, one driven by a deep respect for wild botanicals – foraged ingredients that capture the essence of specific landscapes. These aren’t simply adding a hint of lavender; they’re striving for an authentic expression of place, a taste of the untamed.
This trend isn’t just about novelty. Consumers are increasingly seeking experiences, and spirits are becoming a vehicle for storytelling. Wild botanical gin taps directly into this desire, offering a tangible connection to the natural world. Producers are meticulously researching local ecosystems, identifying plants that thrive in a particular region, and then painstakingly crafting distillations that celebrate their unique characteristics.
Take, for example, Forage & Root Gin, based in the rugged Dartmoor National Park in England. The distillery’s botanicals – wild elderflower, heather, and bog myrtle – are all sourced within a few miles of their distillery. The result is a gin that bursts with earthy, herbaceous notes, reminiscent of damp woodlands and windswept moors. Similarly, Wild Acre Gin, nestled in the heart of the Scottish Highlands, utilizes bog myrtle, heather, and rowan berries, reflecting the region’s peat-rich soils and abundant wild flora.
But the movement isn’t limited to the UK. Producers across the globe are embracing this philosophy. In Scandinavia, distilleries are drawing upon bilberries, birch bark, and arctic thyme, while in North America, foragers are discovering the potential of local wild mint, juniper, and sumac. The key is sustainability. Responsible sourcing is paramount, with many producers working closely with local communities and conservation organizations to ensure the long-term health of the ecosystems from which they draw their ingredients.
The impact of this trend extends beyond simply the flavor profiles. It’s influencing the way gin is marketed and consumed. Distilleries are increasingly emphasizing their provenance, sharing stories about the wild landscapes that inspire their creations. Consumers are becoming more knowledgeable about the ingredients in their drinks, and they’re demanding transparency and traceability.
And it’s not just about gin. This philosophy of wild botanical distillation is starting to inspire other spirit categories, including vodka and rum. The focus on place, sustainability, and authentic expression is a powerful one, and it’s reshaping the future of spirits – one foraged ingredient at a time.


