The world of spirits is undergoing a subtle, yet significant, shift. For years, the industry has been dominated by established brands and time-honored techniques. Now, a vibrant new movement is taking hold, driven by a profound respect for the natural world and a desire to capture its essence in every drop. We’re seeing a surge in interest—and innovation—around wild botanicals.
Beyond the Usual Suspects
Traditionally, gin and other herbal liqueurs relied on a curated selection of botanicals like juniper, coriander, and angelica. While these remain staples, producers are increasingly turning to lesser-known plants, foraged mushrooms, and even seaweed. This isn’t simply about adding novelty; it’s about unlocking entirely new flavor profiles. Producers are meticulously researching the properties of these wild ingredients, considering seasonality, location, and the unique nuances each plant offers.
Take, for example, the recent releases from distilleries in the Pacific Northwest. Brands are incorporating foraged Douglas fir needles, Oregon grape root, and even the delicate aroma of wild rose hips. Elsewhere, in Scotland, innovative companies are experimenting with heather, birch bark, and woodland moss, pushing the boundaries of what Scotch whisky can be.
Sustainability at the Core
This trend extends beyond flavor. Many producers are prioritizing sustainable harvesting practices, working directly with foragers and landowners to ensure the long-term health of these valuable plant populations. This approach aligns perfectly with the growing consumer demand for transparency and ethical sourcing.
The Flavor Equation
The result is a spectrum of spirits that are intensely aromatic, complex, and utterly captivating. The use of wild botanicals doesn’t just create interesting flavors; it imbues each spirit with a sense of place, a connection to the land. These are spirits that tell a story, one that is rooted in nature’s bounty.
From the herbaceous notes of a wild mushroom gin to the earthy complexity of a heather-infused whisky, the rise of wild botanicals represents more than just a trend—it’s a fundamental evolution in the art of distillation.


