# Beer: Because You Can’t Have Too Much of a Good Thing
Dogfish Head is back with a vengeance – or should I say, with a vinyl? The craft brewery is teaming up with the legendary rock band Grateful Dead to release limited-edition merchandise and beer. Because who wouldn’t want to rep their favorite brewery or band? But what does this mean for fans of both Dogfish Head and the Grateful Dead? For starters, it’s a win-win – who wouldn’t want to rock out and drink at the same time?
# Wine: The More Expensive, the Better (Apparently)
According to a recent study published in the Journal of Economic Psychology, people tend to perceive more expensive wine as better quality. This is because our brains are wired to associate higher prices with higher status, which in turn makes us think we’re getting better quality. Sounds like marketing magic to me! But hey, if it works for you, go ahead and break out the $100 bottle of Chardonnay – your wallet (and your taste buds) will thank you.
# Spirits: We’re Not Saying You Should Drink and Drive… but
A recent study found that 1 in 5 people who drink spirits are also more likely to engage in risky behavior, like driving after a few too many drinks. So if you’re planning on getting behind the wheel tonight, maybe stick to sparkling water (just kidding – sort of).
# Industry Buzz: The Great Merger Mania
In other news, several major players in the spirits industry are making big moves. From Constellation Brands’ acquisition of High West Whiskey Co. to Bacardi’s purchase of Tequila Avion, it seems like everyone wants a piece of the pie (or should I say, the bottle?). And we’re not mad at you – who doesn’t love a good consolidation? But seriously, what does this mean for consumers? Only time will tell.
# Wacky Wonders: The World’s Most Expensive Booze
In honor of National Coffee Day (just kidding – it’s actually Oktoberfest), let’s raise a glass to the world’s most expensive booze. From a $1,000 bottle of Louis XIII cognac to a $200,000 bottle of 1962 Lafite Rothschild, these drinks are for those with deep pockets and a taste for the finer things in life.
# Market Trends: The Rise of Craft Beer (and Lumberjack Gear)
According to a recent report, craft beer sales are on the rise. But what’s behind this trend? Could it be the growing popularity of craft beer festivals and events? Or maybe it’s just people wanting to dress up in lumberjack gear and pretend they’re outdoorsy. Either way, we’re here for it.
# 4-Step Plan to Survive This Week’s Booze News
1. Pre-order your Grateful Dead Dogfish Head merch now (because you need something to distract yourself from the impending doom of adulthood).
2. Get ready to rock – or should I say, brew? Because with all this news coming out, it’s time to put on your party hat and get this booze party started.
3. Learn more about the environmental impact of merchandise production (because even the most epic merch can have a dark side).
4. Try the special edition beer and let us know what you think! Because at the end of the day, it’s all about the beer – or is it?
