Overview: In a resounding display of popularity, Tito’s Handmade Vodka has taken the top spot in North Carolina’s ABC sales, outpacing its competitors by a significant margin. According to recent figures from the Alcoholic Beverage Control Commission (ABC), Mecklenburg County stores reported $280.1 million in liquor sales for fiscal year 2025, with Tito’s accounting for a substantial portion of that revenue.
The Full Story
Mecklenburg and Wake counties have long been neck-and-neck in terms of population, but when it comes to liquor spending, Mecklenburg residents are pulling ahead. The ABC commission revealed on Monday that the county’s stores generated $280.1 million in sales for fiscal year 2025 – a staggering 26% increase from second-place Wake County’s $222.3 million.
Tito’s Handmade Vodka has been the clear winner among spirits, with its top-selling 1.75-liter bottle accounting for an impressive 165,150 cases between FY24-25 and FY25-26 combined. This is a significant jump from last year’s sales figures, which saw Tito’s selling over $100 million worth of liquor in Mecklenburg County alone.
Don Julio Reposado premium tequila comes close behind with 92,060 cases sold during the same period. Vodka-based spirits dominate the top seven best-selling products list, including High Noon seltzer and Fireball whiskey which places eighth overall at 50,390 cases sold.
Production & Profile
Tito’s Handmade Vodka is a Texas-based brand that has been gaining popularity nationwide for its unique production process. The vodka is made from corn rather than wheat or potatoes like many other brands. This gives Tito’s a distinct flavor profile and smooth finish, making it appealing to even the most discerning drinkers.
When it comes to aging and tasting notes, Tito’s Handmade Vodka is aged for only 24 hours in American white oak barrels before being filtered through activated charcoal. The result is a crystal-clear spirit with no added flavorings or mixers – just pure vodka as nature intended.
Brand & Industry History
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