Trinidad and Tobago’s iconic Christmas celebrations are facing a significant challenge as rising rum prices threaten the affordability of beloved festive treats – particularly ponche a crème and black cakes. A recent, sweeping customs duty increase, spearheaded by Finance Minister Davendranath Tancoo, is driving up the cost of these traditional desserts, impacting businesses and potentially altering the very fabric of the holiday season.
The duty hike, initially affecting local producers, has triggered a domino effect, leading to substantial price increases across the islands. Angostura implemented a temporary price reduction for December sales, a gesture largely swallowed by the broader inflationary pressures. However, the ramifications are keenly felt by bar, nightclub, and restaurant owners, many of whom are reporting lower sales volumes.
Ponche a Crème and Black Cake: The Cost of Tradition
Several key producers are responding to the increased costs. Dawn Ramkissoon-Ali, owner of Aurora Fine Delights, is planning a price increase for her signature ponche a crème, raising the price from $150 to a range of $180-$200, largely due to a $40 surge in ingredient costs. Olatunde Celestin, proprietor of Tunde’s Treats & Cake Zone, mirrors this adjustment, increasing prices from $150 to $180 per bottle, citing rising condensed milk prices. Kathy Collins, of Copa De Leche, is taking a more agile approach, strategically switching to less expensive rum brands and adapting recipes to maintain competitive pricing.
Business Resilience Amidst Rising Costs
The impact has been significant, with the Trotters group announcing the closure of its San Fernando branch due to the financial strain. Yet, despite the increased costs, businesses like Cake Zone and Tunde’s Treats are encountering remarkable customer support, with patrons understanding the broader economic pressures. “Customers were okay with the increase in price,” noted Olatunde Celestin. This sentiment reflects a deep-rooted appreciation for Trinidadian culinary heritage, suggesting that even amidst economic headwinds, the desire to savor these treasured holiday treats endures.
This situation serves as a stark reminder of the vulnerabilities within local economies and the importance of safeguarding traditions while navigating complex global market forces. The future of Trinidadian Christmas celebrations may well depend on the ability of businesses and consumers to adapt and persevere.
