The scent of clove, nutmeg, and ganja hangs heavy in the air across Trinidad and Tobago, a fragrant promise of Christmas. But this isn’t coming from established distilleries; it’s being crafted in kitchens and small workshops by a new wave of home-based businesses. A recent *Newsday* report highlighted a significant trend: smaller, independent producers are embracing the ancient tradition of Ponche de Ganja – a spiced cannabis liqueur – for the holiday season.
Ponche de Ganja, traditionally made with cannabis leaves, spices, and rum, has long been a festive favorite. However, recent years have seen a surge in its production, largely driven by a shift toward artisanal spirits and a desire for greater control over the entire process. These aren’t mass-produced goods; they’re meticulously crafted small-batch offerings, often sold directly to consumers through online channels and local markets.
“There’s a real appetite for something authentic, something rooted in tradition,” explains Amelia Singh, proprietor of ‘Spice & Spirit,’ a home-based business producing Ponche de Ganja in Arima. “We’re focusing on using high-quality local ingredients and maintaining the small-batch process, which allows us to really control the flavor profile.”
This trend aligns with a broader global movement – particularly tracked by *VinePair* – demonstrating the rise of home-based beverage businesses. Consumers are increasingly seeking out unique, handcrafted spirits and liqueurs, and are willing to pay a premium for products that represent a genuine connection to their origin. Indeed, *Shanken News Daily* has noted a growing appetite for artisanal spirits, even with plant infusions, signifying a shift in consumer preferences.
The focus on small-batch production is also key. Each producer is experimenting with different spice combinations, cannabis strains (where legally permissible), and rum proofs, creating a diverse range of flavors. From intensely spicy versions to those leaning towards a smoother, more floral profile, the possibilities seem endless.
As Christmas approaches, the demand for Ponche de Ganja is expected to rise. These home-based businesses are not just producing a festive drink; they’re revitalizing a cultural tradition and demonstrating the burgeoning potential of Trinidad & Tobago’s independent spirits scene.
