Tsunan Sake Brewery, renowned for its meticulously crafted sakes from Niigata, Japan, is embarking on a significant strategic expansion, targeting the burgeoning Taiwanese market. Their presence at the Taipei International Wine & Spirits Festival 2025 underscores a deliberate approach, recognizing and responding to the specific tastes and values of local consumers.
At the heart of their strategy is the GO GRANDCLASS Uonuma Koshihikari Edition sake – a product that has already garnered accolades, including a prestigious Platinum Award at the Milano Sake Challenge. This immediately establishes a foundation of quality and recognition within the Taiwanese market.
But it’s more than just a premium product. Tsunan’s leadership, spearheaded by President & CEO Kengo Suzuki (Ph.D. in Agriculture & Medicine) and PH Tsai Pei-Hsin (from Fukuhaku, the sake selection business), understands that Taiwanese consumers seek beverages that align with their health-conscious lifestyle and appreciate compelling narratives. They’re building a long-term strategy predicated on fostering genuine relationships and trust.
During the festival, the team will host a lecture titled “Brew for Future — The Challenge and Value of Brewing Sake from Table Rice” at the Taipei Nangang Exhibition Center, Hall 2 – Tasting Classroom, from 11:50 AM to 12:30 PM. This event will delve into the intricacies of sake production, particularly the use of table rice – specifically Uonuma-grown Koshihikari – while exploring themes of sustainability and innovative brewing techniques. Discussions will include the integration of AI-enabled brewing and the creation of unique sensory experiences.
The team’s focus on these elements – quality, storytelling, and innovation – signals a thoughtful and ambitious approach. It’s clear: Tsunan Sake isn’t just exporting a product; they’re cultivating a presence in a market that values tradition, health, and the future of sake itself.
