Carmel, IN –
A simple sip of beer turned into a monumental celebration for Carmel High School football coach Chris Cignetti, and Upland Brewing Company is rolling out the barrels to commemorate the moment. Following an impassioned declaration that Upland’s ‘Golden Mariner’ IPA was “the best beer I’ve ever had in my life,” the brewery has gifted Cignetti a lifetime supply of the popular IPA, transforming a post-victory celebration into a truly remarkable and enduring partnership.
The story, initially reported by Fox 59 ([https://fox59.com/indiana-news/best-beer-ive-ever-had-in-my-life-upland-brewing-co-gifts-lifetime-supply-to-cignetti-after-cfp-shoutout/](https://fox59.com/indiana-news/best-beer-ive-ever-had-in-my-life-upland-brewing-co-gifts-lifetime-supply-to-cignetti-after-cfp-shoutout/)), highlights a viral moment sparked by Cignetti’s enthusiastic reaction after Carmel High School secured a spot in the College Football Playoffs. The scene, captured on video and quickly shared across social media, showcased Cignetti exclaiming his profound appreciation for the beer, an outpouring of emotion that resonated with fans and generated widespread attention for both the football team and Upland Brewing Company.
Why This Matters:
This seemingly lighthearted story underscores the continued popularity of India Pale Ales (IPAs) and the undeniable power of social media in driving consumer interest. The Brewers Association ([https://www.brewersassociation.org/](https://www.brewersassociation.org/)) confirms that “consumer interest in hoppy beers continues to be high,” indicating a sustained trend that Upland Brewing is expertly capitalizing on. The story demonstrates how a single, genuine reaction, amplified by online sharing, can dramatically elevate a brand’s profile and drive consumer engagement. Beyond the beer itself, the event serves as a potent reminder that memorable moments – and the associated enthusiasm – can significantly impact a brand’s success and solidify customer loyalty. It’s a prime example of brand-consumer connection fueled by shared excitement.
The Players & The Pour:
Upland Brewing Company, a fixture in the Indiana craft beer scene for over two decades, has cultivated a reputation for quality and innovation. Founded in Carmel in 1994, the brewery has produced a diverse range of beers, catering to a broad spectrum of beer drinkers. While their portfolio includes many popular offerings, the ‘Golden Mariner’ IPA has consistently stood out as a flagship product, particularly prized for its robust flavor and distinctive aroma. Described as having a prominent citrus and hop presence, with notes of grapefruit and pine, the brewery emphasizes the importance of a strong hop profile in IPAs. “Many IPAs benefit from a strong hop presence, making this a particularly celebratory brew,” noted CraftBeer.com ([https://www.craftbeer.com/](https://www.craftbeer.com/)). The ‘Golden Mariner’ IPA is brewed with a blend of American hops, contributing to its assertive bitterness and complex aroma, a combination many beer enthusiasts find incredibly satisfying.
The brewery’s success is built on a foundation of local commitment and a dedication to traditional brewing practices. However, it’s Cignetti’s unfiltered and impassioned response to the beer that ultimately catapulted the ‘Golden Mariner’ IPA into the spotlight. The brewery’s team recognized the potential and seized the opportunity to reward Cignetti’s enthusiasm with a gesture that is sure to be talked about for years to come.
A Lasting Partnership:
Upland Brewing Company has confirmed that the lifetime supply will be delivered incrementally, allowing Cignetti to enjoy the ‘Golden Mariner’ IPA regularly. The brewery also plans to create a limited-edition commemorative beer label honoring the moment, further cementing the connection between the coach and the brewery. Beyond the tangible gift, Upland is exploring ways to engage with the Carmel High School football program, potentially offering sponsorship opportunities and recognizing team achievements.
“Coach Cignetti’s genuine appreciation for the beer has undoubtedly boosted Upland’s profile and solidified the ‘Golden Mariner’ IPA’s place as a go-to choice for hop lovers,” stated a Upland Brewing Company spokesperson. “We believe this partnership is a perfect blend of local pride, collegiate sports, and, of course, a fantastic beer.”
The story of Coach Cignetti and the ‘Golden Mariner’ IPA represents more than just a brewery gift; it’s a testament to the power of authentic emotion, the influence of social media, and the enduring appeal of a well-crafted beer. It’s a story that will likely be recounted at Carmel High School games, brewery gatherings, and undoubtedly, on social media, for years to come.
