Overview: 5-Hour Energy is introducing a series of original drink creations designed to provide the same “buzz” of alcohol – minus the hangover. The brand partnered with former Las Vegas bartender, Jason Puckly, to create the mocktail recipes.
The Full Story
Film festival season is upon us, and moviegoers and partygoers alike could be reaching for a 5-Hour Energy shot as a way to stay alert and animated through the night. But the popular beverage brand is also hoping that people reach for a bottle of 5-Hour Energy this season as an inspired alternative to alcohol. The recipes range from a “Berry Blast” (blending starfruit, strawberries, blueberries and 5-Hour Energy “Firework Freeze”) to a festival-appropriate “Frozen Champ,” which uses 5-Hour Energy Raspberry Cooler, lemonade and chilled black tea. A “Cotton Candy Milkshake,” for example, tastes just like the real thing, with 5-Hour Energy Cotton Candy, vanilla ice cream and coconut milk blended with ice – perfect for after-parties and pool parties alike. A “Tropical Butterfly Refresher” combines a Hawaiian Breeze 5-Hour Energy shot with POG juice, lime juice and butterfly pea tea for a (non)-spirited take on a spritz.
Production & Profile
Each serving contains 230 mg of caffeine – about the same as a Starbucks tall coffee – making the dietary supplement a popular alternative to java as well. There is zero sugar and zero calories in each shot, giving an energy boost without the sugar crash. The brand also delivers a healthy dose of B-vitamins and essential nutrients with every shot.
Brand & Industry History
Best known by his Instagram handle, The Sin City Bartender, Puckly launched his spinoff account, Sin City Mocktails, in 2024, as a way to promote non-alcoholic versions of his favorite drinks, while debunking myths about flavors and ingredients. While 5-Hour Energy is known for its bold and inventive flavors – bakeshop-inspired Jelly Donut and Boston Cream are the latest in the lineup – there is zero sugar and zero calories in each shot, giving an energy boost without the sugar crash.
What This Means
New research shows the global mocktail market staring at an estimated value of $16 billion in 2026, with customers increasingly eschewing alcohol due to rising health consciousness and wellness-focused lifestyle trends. That has led to a rise in both sober and “sober curious” options for drinkers at home and at the bar.
Consumer Takeaway
All 5-Hour Energy flavors are available online at 5HourEnergy.com. The site is also where all the latest mocktail recipes, developed with Puckly, can be found.
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