Overview: The spirits category is witnessing a significant shift towards premiumization and flavor innovation. Hacién Tequila, a UK-based brand, has launched a crowdfunding campaign to accelerate its mission to lead the new global spirits category: premium 100% agave flavoured tequila.
The Full Story
Hacién Tequila was founded by Seb Francis, who aims to bring authentic 100% agave foundations and serious distillery credentials to the premium tequilacategory. The brand’s four flavoured expressions, including Pineapple, Lemon & Lime, Coffee and Summer Berries, are designed to capture the growing wave of consumers seeking something new and exciting within tequila.
The UK spirits market is expected to reach £1.25 billion by 2035, driven largely by premiumization and flavor innovation. However, premium flavoured innovation has remained absent from the category, leaving a gap that Hacién Tequila aims to fill.
Production & Profile
Hacién Tequila’s products are built on a super-smooth 100% agave Blanco, crafted at Jalisco’s most awarded distillery. The brand has delivered 10x e-commerce growth between 2025 and 2026 and picked up several accolades, includingTequila & Mezcal Masters 2026.
The four flavoured expressions are designed to capture the growing wave of consumers seeking something new and exciting within tequila. Hacién Tequila’s products have already made their mark beyond the bar, featuring at official afterparties for major events such as the Monaco F1, Sony Music Brit Awards, and MTVVMAs.
Brand & Industry History
Hacién Tequila was founded by Seb Francis in 2026. The brand aims to build on its authentic 100% agave foundations and serious distillery credentials to lead the new global spirits category: premium 100% agave flavoured tequila.
The UK spirits market is expected to reach £1.25 billion by 2035, driven largely by premiumization and flavor innovation. Hacién Tequila aims to capitalize on this trend and establish itself as a major player in the industry.
What This Means
The rise of premium flavoured tequila is expected to have significant implications for the spirits industry. As consumers increasingly seek out new and exciting flavour profiles, brands like Hacién Tequila will play an important role in shaping this trend.
The crowdfunding campaign launched by Hacién Tequila aims to accelerate its mission to lead the premium 100% agave flavoured tequilacategory. The funds raised will be deployed across brand and e-commerce growth, UK distribution, international expansion, and inventory to meet accelerating demand.
Consumer Takeaway
Clients interested in investing in Hacién Tequila can register their interest on the Republic Europe platform. As a result of the crowdfunding campaign, new investors will be able to participate in this exciting brand’s future growth plans and benefit from a share of its success.
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