Overview: Jalisco has officially declared 2027 its Year of Gastronomy, aiming to elevate the state’s culinary identity through food and drink initiatives. Minister of Tourism Michelle Fridman announced the plan at WTM London, emphasizing local ingredients from Guadalajara to Puerto Vallarta. The strategy seeks to promote regional wines and raicilla alongside tequila on menus globally.
The Full Story
Speaking at WTM London, Fridman described Jalisco as immense and diverse, comparable to a country in its own right. The initiative stretches from Guadalajara’s celebrated restaurants and traditional market stalls to the highland farms and Puerto Vallarta’s seafood. New wine-tasting tours and two tequila routes are planned to create distilleries, products, and hotels, encouraging chefs to give regional ingredients greater visibility.
What This Means
Fridman wants menus to start promoting Jalisco wines and raicilla rather than relying on European or other Mexican state products. International recognition is expected to bring further attention following Guadalajara hosting the Michelin Guide Mexico ceremony. The city is preparing to welcome Latin America’s 50 Best Restaurants awards in December, bringing leading chefs and media to the state.
Consumer Takeaway
Visitors can expect a richer taste of the region through new experiences that highlight local farms and artisans. The initiative aims to give farmers, fishermen, and artisans benefits while turning culinary heritage into memorable experiences for tourists.
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