Overview: Reyes Beverage Group has announced an expanded partnership with Sazerac, bolstering its spirits portfolio across the United States. This new agreement will see the distributor take on a significant portion of Sazerac’s distribution footprint in Colorado, California, Texas, Hawaii, Illinois,' and South Carolina.
The Full Story
Sazerac is one of the largest U.S. spirits suppliers by volume at 47 million cases annually according to Impact Databank. The company boasts a diverse portfolio spanning brands such as Buffalo Trace Bourbon Eagle Rare Weller Fireball Cinnamon Whisky Southern Comfort Svedka Vodka Wheatley Vodka Myers' Rum Paddy’s IrishWhiskey and many others. In addition to spirits, Sazerac also offers a range of liqueurs cocktail mixers and wine.
Reyes Beverage Group has been steadily expanding its operations in recent years following the closure of its acquisition of 11 state businesses from RNDC. The company now handles distribution for several prominent brands including BuzzBallz vodka Eagle Rare bourbon Weller whiskey Fireball cinnamon whisky Southern Comfort liqueur Myers' Rum Paddy’s IrishWhiskey and Wheatley Vodka.
Production & Profile
Sazerac spirits are produced using a range of grains including corn rye barley malted wheat and fruit. The company employs traditional methods to craft its whiskey bourbon rum vodka gin liqueurs cocktail mixers wines, often utilizing local farmers for ingredients sourced from the US.
Buffalo Trace Bourbon aged 8-12 years is crafted using 70% corn mash bill with additional grains being added depending on production season and location. Eagle Rare bourbon features a higher proportion of rye grain adding depth complexity to its flavor profile while Weller whiskey offers smooth approachable character thanks to extended aging.
Brand & Industry History
Sazerac traces back its origins in 1856 when John J Fitzgerald founded it in New Orleans Louisiana. The company remained family-owned and operated for several decades before being sold off through a series of acquisitions including to Diageo which currently owns Sazerac’s UK operations.
Reyes Beverage Group on the other hand is led by the Goldring family who have been involved with spirits distribution since 1966. The company has made significant strides in expanding its portfolio and geographical reach over recent years through strategic partnerships acquisitions and divestments.
What This Means
The Reyes Sazerac partnership indicates growing trends within US wine & spirits as distributors seek to bolster portfolios by targeting new regions states or brands. Strong backing from established players like Reyes could pave the way for further expansion in emerging markets.
This collaboration may also signal increased demand for premium spirits amidst rising consumer preferences towards craft and small-batch offerings fueled by growing interest in unique flavor profiles & distinctive production methods.
Consumer Takeaway
For consumers interested in expanding their Sazerac portfolio this partnership offers numerous opportunities. From Buffalo Trace Bourbon to Fireball cinnamon whisky Southern Comfort liqueur the company boasts a diverse range of brands catering to different tastes and preferences. Whether looking for classic American whiskey or craft spirits enthusiasts will find something that suits their drinking style within Reyes & Sazerac’s combined portfolio.
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