Overview: Maison Martell has introduced a limited-edition cognac collection designed with Afrobeats-inspired luxury packaging in partnership with Nigerian musician Davido and Ghanaian artist Prince Gyasi. The collaboration connects contemporary African music with the brand’s established craftsmanship across specific markets including the United States, Nigeria, Ghana, and Kenya.
The Full Story
The limited-edition collection transforms traditional bottle designs into colorful artistic expressions that represent the rhythm and movement of Afrobeats. Packaging features vibrant colors, flowing patterns, and Martell’s signature blue to reflect the cultural aesthetic. A portrait of Davido appears on the VS bottle, surrounded by soundwave-inspired graphics, while the designs also appear in Davido’s “Already Falling” music video.
The collection includes a VS edition available in the United States for $35 and an XO release planned for West African markets including Nigeria, Ghana, and Kenya. This partnership creates opportunities to attract consumers through collectible packaging, artistic collaborations, and music-driven brand experiences.
Production & Profile
The VS edition is available in the United States for $35, while an XO release is planned for West African markets. Designs incorporate Martell’s signature blue alongside vibrant colors and flowing patterns inspired by Afrobeats.
What This Means
For Maison Martell, the collection strengthens its cultural positioning while expanding connections with international audiences. The partnership creates opportunities to attract consumers through collectible packaging, artistic collaborations, and music-driven brand experiences.
Consumer Takeaway
This release offers a collectible packaging experience for enthusiasts in the United States and West African markets. The designs serve as keepsakes that connect contemporary African music with established craftsmanship, available in specific regions including Nigeria, Ghana, and Kenya.
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