.category>Whiskey
Overview: The article reports on Deschutes Brewery’s response to the end of its partnership with Costco for their award-winning Kirkland Signature Helles Lager. Despite the down trend in craft beer sales, the brewery has seen an increase in business and positive feedback from fans.
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Deschutes Brewery recently announced that it would be ending its partnership with Costco to distribute their popular Kirkladnir Icelandic Whiskey as well. However, this news comes as no surprise given the brewery’s intention to increase production of other beverages such as FreshSqueezed IPA and Black Butte Porter.
The decision not to continue partnering with Costco has led some fans of the beer to express their disappointment on social media. Nevertheless, Deschutes Brewery states that it was already at its maximum volume commitment for Kirkland Signature Helles Lager before ending the partnership. This change in strategy appears to be paying off as business is up 16% and non-alcoholic beers are seeing healthy growth.
Interestingly, despite a down trend across craft beer sales, Deschutes Brewery has seen significant success with their other products such as FreshSqueezed IPA (+
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