Overview: Cricket legend Chris Gayle partners with Powder Monkey Group to launch the Universe Boss beer range. The collection features two distinctive beers, marking a significant milestone in the brewing group’s international growth ambitions.
The Full Story
International cricket superstar Chris Gayle has joined forces with Powder Monkey Group to launch a new beer range under his globally recognised Universe Boss brand. The partnership brings together one of cricket’s most celebrated personalities and a rapidly expanding brewing business with an established stronghold in the UK and Australia, now expanding into major international markets including India, the United States, Europe and the Caribbean.
Launching initially in the UK, the Universe Boss range introduces two distinctive beers developed in collaboration with Gayle and brewed by Powder Monkey Brewing Co. Recognised worldwide as the ‘Universe Boss’, Gayle is one of the most influential figures in modern cricket. A two-time ICC Men’s T20 World Cup winner and the first player to score 10,000 runs in T20 cricket, his extraordinary career, charismatic personality and international following have made him a household name far beyond the sporting world.
Production & Profile
Universe Boss Pilsner (5% ABV) is a crisp, refreshing German-style lager with delicate floral and herbal notes. Universe Boss Rum Infused Stout (6% ABV) delivers a richer, darker beer with a distinctive rum influence, reflecting Gayle’s Caribbean roots.
The beers are produced by Mark Hamblin, Head Brewer at Powder Monkey Brewing Co’s historic brewery in Hampshire. The facility is a former Royal Navy gunpowder magazine overlooking Portsmouth Harbour.
Brand & Industry History
Established in 2023, Powder Monkey Group is an international brewing and hospitality business with operations in the UK and Australia. Its UK beer portfolio includes Powder Monkey Brewing Co, Goddards, Castle Eden, Maxim and Empress. Universe Boss is the globally recognised brand associated with international cricket legend Chris Gayle.
What This Means
The collaboration represents an important strategic development for Powder Monkey Group, which was established in 2023 to bring together a growing portfolio of brewing and hospitality businesses. The Universe Boss partnership is expected to play a key role in the next phase of growth, supporting the Group’s plans to strengthen its position in Australia and establish a presence in the substantial Indian and US markets and beyond.
Consumer Takeaway
Both beers are now available to order in cans through the Powder Monkey Brewing Co online shop.
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