Overview: Bandero Premium Tequila has entered into a multi-year partnership as the Official Tequila Partner of the Las Vegas Raiders, announced on July 20, 2026. The agreement establishes Bandero as a key hospitality provider within Allegiant Stadium, delivering in-stadium visibility and exclusive experiences for fans.
The Full Story
The brand will enhance the fan experience through a series of premium brand integrations, including a signature cocktail featured throughout Allegiant Stadium. Jonathan Kendrick, Co-Founder, Chairman and CEO of Bandero, stated, “We’re enormously excited for Bandero Tequila to partner with the Las Vegas Raiders.” He added, “We are proud to bring our award-winning tequila to the great fighting Raiders, adding spirit to the most electric game-day environments in sports.”
Raiders Vice President of Corporate Partnerships Christian Howard noted, “This partnership connects two brands committed to authenticity, culture and creating unforgettable experiences for Raiders fans everywhere.” John Paul DeJoria, Co-Founder and Brand Ambassador for Bandero Tequila, remarked, “This is Bandero joining Raider Nation at the start of an exciting new era for the Raiders, a team with great heritage, fan base, and a great future!”
Production & Profile
The brand is recognized for its award-winning Bandero Blanco and Bandero Café varieties. Known for its distinctive bottle, smooth tequila profile, and bold brand identity, Bandero has earned recognition across major spirits competitions, including recent honors for the specific varieties mentioned.
What This Means
This partnership marks a major milestone for Bandero Tequila as the brand continues to expand its presence across sports, entertainment, and culture. The collaboration signifies a strategic move to engage guests and strengthen relationships within the Las Vegas sports market.
Consumer Takeaway
Fans can expect prominent in-stadium visibility and hospitality experiences designed to engage guests at Allegiant Stadium. The partnership offers access to a signature cocktail throughout the venue, reinforcing the connection between the brand and the team’s heritage.
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