Overview: Spectrum News is raising a glass on National Tequila Day in El Segundo, Calif., featuring a segment on “Your Morning.” The broadcast highlighted the variety of tequila expressions available and their unique characteristics. Guests joined the program to break down what makes each one unique and which foods bring out their best qualities.
The Full Story
Spectrum News is raising a glass on National Tequila Day in El Segundo. The broadcast featured a segment on “Your Morning” to explore the variety of tequila expressions available and which foods bring out their best qualities.
Carlos Soto, founder of Nosotros Tequila & Mezcal, and chef Zack Ficke of Salt & Lime Modern Taqueria in Costa Mesa joined the program to break it all down. The discussion centered on tequila expressions and food pairings during the celebration of National Tequila Day.
Production & Profile
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Brand & Industry History
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What This Means
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Consumer Takeaway
Viewers gained insight into the specific pairings and unique attributes of tequila through this televised segment. The collaboration between the El Segundo-based brand and the Costa Mesa restaurant offers a direct look at how local producers and chefs utilize these spirits for National Tequila Day.
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