Overview: Tito’s Handmade Vodka has introduced a collection of twenty-five canine-inspired cocktails to celebrate International Dog Day on August 26. The initiative, titled “Vodka For Dog People,” stems from the distillery’s history of adopting stray animals and supporting animal-well-being nonprofits. Recipes are designed for convenience, allowing mixologists to prepare drinks one-handed while managing a dog’s lead.
The Full Story
The brand launched this list as part of its broader commitment to animal welfare, having supported more than 2,500 animal-well-being nonprofits in the last five years. Additionally, the distillery has helped more than 170 distillery dogs and cats over a period of more than 25 years. To align with this mission, the brand donates 100% of net proceeds from merchandise sales to these causes.
Specific cocktails include the Muttarita, a twist on the Margarita pairing Tito’s vodka with orange liqueur, lime juice, and agave nectar. Other options feature coffee in the Barkspresso Martini or tea and lemonade in The Daily Walk. Longer drinks include The Tail Chaser, which combines vodka with elderflower, lemon juice and sparkling wine.
More adventurous selections include Tito’s Pony Punch, mixing corn vodka with orange liqueur, pomegranate juice, sparkling water, lemonade, orange juice, cinnamon, and frozen berries. Earlier this month, the brand partnered with Simmons Bars in London, England, to offer signature fruity Collins cocktails and complimentary Espresso Martinis during happy hour.
Production & Profile
The recipes are all made with Tito’s batch-distilled, corn-based vodka. Each cocktail is simple enough to make one-handed while the other hand holds a lead.
Brand & Industry History
Tito’s was established in 1995 by Bert ‘Tito’ Beveridge, who was reportedly the first to obtain a legal permit for distilling in Texas.
What This Means
This release highlights the distillery’s ongoing partnership with animal welfare organizations and its expansion into on-trade collaborations in London.
Consumer Takeaway
The initiative offers consumers a selection of twenty-five canine-inspired cocktails available for International Dog Day, alongside merchandise proceeds that directly fund animal welfare causes.
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