Licor 43 unveils Carajillo RTD

Zamora Company has added a coffee-flavoured ready-to-drink (RTD) product to its Licor 43 range to celebrate the liqueur brand’s 75th anniversary. New Carajillo 43 combines Licor 43 with 100% Mexican Arabica coffee. Bottled at 10% ABV, the new cocktail will be available in 285ml bottles from April, priced at RRP MXN$69 (US$3.50) in Mexico. A carajillo is a hot coffee drink to which alcohol is added. Consumers are advised to shake the bottle before serving…

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Reynolds, Beckham and Diddy give $1m to on-trade

Ryan Reynolds, Sean ‘Diddy’ Combs and David Beckham have donated US$1 million to support bartenders affected by the Covid-19 pandemic. In a video released across social media this weekend, Reynolds, part-owner of Aviation Gin; Combs, co-owner of Deleón Tequila; and Beckham, of Haig Club whisky, announced the donation to three on-trade organisations. The three drinks brands are part of Diageo’s portfolio. The funds will be split between Another Round, Another Rally, a non-profit financial resource…

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Camus creates Sidecar cocktail kit

Independent Cognac house Camus has unveiled a limited edition cocktail kit providing consumers with the ingredients to make a Sidecar at home. The Camus Sidecar Kit contains a 700ml bottle of Camus Very Special, a 350ml bottle of De Kuyper Triple Sec, a cocktail shaker, one fresh whole lemon and a booklet containing the recipe. Camus said the Sidecar is one of the most iconic Cognac-based cocktails in the world. It was created at Harry’s…

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Licor 43 moves into RTD category

Spanish liqueur Licor 43 has unveiled its first range of ready-to-drink (RTD) products, called Cocktail 43 Fresco. The range of ‘fizzy fusions’ is made by combing Licor 43 Original with real fruit juices. Cocktail 43 Fresco comprises two flavours, lemon and berry. Both have an ABV of 5.6% and will initially launch in the Netherlands priced at RRP €2.49 (US$2.80) each via Maxxium Netherlands. They will be rolled out to major retailers in due course,…

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