Overview: Anheuser-Busch and its 27 team partners are launching limited-edition NFL team cans featuring full-bleed team colors, retro-inspired jersey stripe marks, and bold team logos. This year’s release includes scannable QR codes redeemable for prizes including a month of NFL+ Premium, tailgating essentials, and NFL tickets.
The Full Story
Bud Light and its 27 team partners are bringing back its limited-edition NFL team cans featuring full-bleed team colors, retro-inspired jersey stripe marks and bold team logos that allow fans to rep their team all season long. The packaging is designed in the United States with specific attention to team branding elements.
This year’s team cans feature a scannable QR code that will give fans the chance to upgrade their gameday experience with prizes including a month of NFL+ Premium, tailgating essentials, NFL tickets and more. The initiative connects the beverage directly to the broader fan engagement ecosystem through digital redemption.
Consumer Takeaway
The release offers United States consumers access to limited-edition cans featuring full-bleed team colors and retro-inspired jersey stripe marks. Fans can scan the QR codes on the cans to redeem prizes including a month of NFL+ Premium, tailgating essentials, and NFL tickets.
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