Overview: Snob Vodka has officially entered the Delhi market and confirmed an upcoming launch in Mumbai, solidifying its footprint within India’s expanding premium spirits sector. Founded by Pranav Mehra and Tushar Mehra, the brand utilizes production methods from Sussex, England to deliver a distinct offering in the category.
The Full Story
The brand is positioned as an ultra-premium vodka option with availability extending across multiple regions including Goa, Haryana, Punjab, Chandigarh, Himachal Pradesh, Uttar Pradesh, and Jammu & Kashmir. Founder Pranav Mehra stated that Snob was created because premium vodka had become predictable, aiming to deliver world-class quality alongside attitude, culture, and personality. The brand emphasizes standards for consumers who know what they like and are not afraid to own it.
Produced in Sussex, England, the spirit utilizes neutral grain spirit and purified water. It undergoes a five-times distillation process before being bottled at 40 per cent alcohol by volume. The profile is described as clean and smooth with a crisp finish and balanced mouthfeel suitable for both sipping and cocktail-based serves. A distinctive red label design ensures strong shelf and bar visibility.
Production & Profile
Produced in Sussex, England, the spirit utilizes neutral grain spirit and purified water. It undergoes a five-times distillation process before being bottled at 40 per cent alcohol by volume. The profile is described as clean and smooth with a crisp finish and balanced mouthfeel suitable for both sipping and cocktail-based serves. A distinctive red label design ensures strong shelf and bar visibility.
Brand & Industry History
Founded by Pranav Mehra and Tushar Mehra, the company aims to bring a contemporary approach to the premium spirits category by combining quality craftsmanship with modern lifestyle positioning. The founders felt that the market needed something with more personality beyond standard predictable offerings.
What This Means
Snob Vodka’s expansion reflects the rising demand for premium spirits in India’s evolving beverage landscape. The brand aims to differentiate itself in the competitive premium vodka market through its specific production standards and visual identity.
Consumer Takeaway
Priced between INR 1,500 and INR 2,500 depending on state regulations and taxation, suggested serves include classic cocktails such as the Skinny Martini, Vodka Soda, Long Island Iced Tea, and Bloody Mary.
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