Overview: Pernod Ricard USA has introduced two new ready-to-drink canned cocktails featuring Absolut Vodka and Ocean Spray juice. The collaboration offers a stronger profile with 9% ABV, targeting tailgates and parties. Both products are available at Total Wines.
The Full Story
The lineup includes the Absolut & Ocean Spray Double Cranberry Crush and the Absolut & Ocean Spray Double Cran-Grape Smash. Each formulation incorporates a double shot of Absolut Vodka mixed with Ocean Spray cranberry juice to deliver a bold take on the traditional vodka cranberry.
Hannah O’Leary, Brand Director, RTD & Convivence at Pernod Ricard USA, noted that the classic cocktail has earned its place in bars and culture for being simple and delicious. The new launch reimagines the Vodka Cran for today’s tailgating culture so fans can spend more time enjoying the moment and less time mixing drinks.
The canned cocktail is stronger than the usual Vodka Cranberry RTD cocktails, as this new launch includes a double shot of Absolut Vodka mixed with the Ocean Spray cranberry juice. The cocktail is 9% ABV and delivers a bold take on the traditional vodka cranberry. What I love about it is that it’s not overly sweet or bitter and maintains the perfect balance of the strong vodka taste and the tartness of cranberry juice.
Production & Profile
The Absolut canned cocktail includes two shots of vodka and Ocean Spray cranberry juice. The drink comes as consumers continue to demand higher-ABV ready-to-drink cocktails which can be easily stored, opened, and drank at parties, tailgates, and more.
Brand & Industry History
The Vodka Cranberry has long been a game-day staple for its ease, dependability and beloved flavor. As consumers continue to embrace this classic cocktail, Absolut & Ocean Spray Double delivers a bolder, stronger take without sacrificing the simplicity and delicious flavor of the classic.
What This Means
The release aligns with consumer demand for higher-ABV ready-to-drink cocktails that are easily stored and consumed at events. The products offer a bolder, stronger take without sacrificing the simplicity and delicious flavor of the classic.
Consumer Takeaway
Drinkers seeking convenience and potency can find these options at Total Wines. The 9% ABV ensures a strong presence while maintaining balance between vodka taste and tartness.
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