Overview: Princess Cruises established a new Guinness World Record aboard the Regal Princess, selling 3,410 margaritas within an eight-hour window. The feat utilized Pantalones Organic Tequila during a Western Caribbean sailing out of Galveston, Texas.
The Full Story
The record-breaking event took place on February 17 while the vessel was docked in Cozumel. This achievement surpassed the previous standing record of 2,728 margaritas sold in the same timeframe. Over a nine-month period spanning from January 1, 2025, to January 7, 2026, Princess Cruises reported selling over one million of the specific cocktail. The signature beverage is known as the 24K Margarita. Co-founders Camila and Matthew McConaughey sent a video message to the crew and guests to congratulate them on breaking the record.
Production & Profile
The drink features an organic blanco tequila supplied by Pantalones. This specific spirit was utilized for the signature cocktail that achieved the Guinness World Record status.
Brand & Industry History
A fleetwide partnership between Princess Cruises and the brand launched in October 2024. The collaboration established the 24K Margarita as a staple across the fleet.
What This Means
For Princess, setting a record of this scale represented another milestone in a very busy year for one cocktail. Selling thousands of drinks in a single afternoon is an isolated stunt until viewed against broader numbers where the million-drink milestone shows the record day was essentially just a highly concentrated version of normal operations.
Consumer Takeaway
This news offers the drinker access to an organic blanco tequila that is part of a fleetwide partnership. The release highlights the specific specs of the 24K Margarita, including its location on the Regal Princess and its role in setting a Guinness World Record for sales volume.
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