Overview: BIATCH® Tequila announced the launch of a holiday gift collection on September 22, 2026. The lineup encompasses various price points and formats designed specifically for women, ranging from sample packs to limited-edition crystal-covered spirits.
The Full Story
The collection includes the LiL’ BIATCH® Sample Two-Pack priced at $33, which pairs the signature Rosa and Reposado tequilas. A LiL’ BIATCH® 100mL Gift Set is available for $55, utilizing collectible bottles ideal for stocking stuffers or Galentine’s celebrations. The BIATCH® Tequila Purse Gift Set costs $75 and features Rosa and Reposado lip-shaped bottles inside a clear purse with a gold chain.
For full-size options, the BIATCH® 750mL Gift Set with Sipping Glasses ranges from $125 to $145. The premium offering is the limited-edition BIATCH® Bling Añejo at $425, featuring more than 5,000 individually applied crystals and a Queen’s Crown topper. Founder and CEO Aunt Sue Hrib stated that women are incredibly thoughtful gift givers and the brand wanted to create options that feel special whether spending a little or going all out.
Production & Profile
All BIATCH® expressions within the collection are crafted from 100% Blue Weber agave in Jalisco, Mexico. The lineup features Rosa, Reposado, and Añejo tequilas housed in distinctive lip-shaped bottles designed to fit comfortably in a woman’s hand.
Brand & Industry History
BIATCH® Tequila is a women-first premium tequila brand created by entrepreneur Aunt Sue Hrib. Since launching in 2024, the brand has expanded across the United States through retail, control-state and direct-to-consumer channels while building a community centered on women, confidence and unapologetic self-expression.
What This Means
The collection reflects the philosophy behind BIATCH itself: BIATCH was built with women at the center. Every detail, from the proprietary lip-shaped bottles to the fashion-inspired packaging, was created with women in mind. That makes the collection equally suited to traditional holiday gifting and Galentine’s Day.
Consumer Takeaway
The release offers gifts across every price point for the holidays and Galentine’s Day. Whether it is a LiL BIATCH™ for a best friend or a crystal-covered Bling Añejo for someone truly special, the brand provides options designed to make an entrance with distinctive lip-shaped bottles.
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