Overview: Dos Hombres introduces a new reposado tequila, following successful mezcal and blanco expressions. The spirit is crafted by Bryan Cranston and Aaron Paul at a single estate location.
The Full Story
Celebrity endorsements do not guarantee favorable sales numbers, yet familiar faces peddling products remain a popular form of advertising. Hollywood personalities often take advantage of their clout to promote their own ventures, and an interesting example is this reposado tequila from Dos Hombres. Since the agave-based spirit is still surging in popularity among drinkers of all ages, striking while the iron is hot is a no-brainer.
The folks behind the label are none other than Bryan Cranston and Aaron Paul. As fans of the phenomenal Breaking Bad series and its spin-offs, Walter White and Jesse Pinkman immediately come to mind. So far, opinions and reviews of this reposado are mostly positive. Most claim that it is a delightful sipper or alcoholic base for your favorite cocktails.
After impressing drinkers with its mezcal under the careful direction of third-generation mezcalero Gregorio Velasco, Dos Hombres is now expanding its tequila lineup. Sources tell us the first entry was a blanco under the supervision of master distiller Julio Cova. Now, we are getting a special expression courtesy of the aging process.
Production & Profile
The tequila goes into first-fill ex-bourbon casks from Four Roses Distillery and matures for three to four months. What follows is another 30 days in stainless steel vats before bottling. These extra steps impart tasting notes of cinnamon, vanilla, orchard fruit, black pepper, cooked agave, and American oak.
Dos Hombres then bottles 750 ml of the reposado at 40% abv. It then slaps on a label that indicates “Artesanal 100% Agave, Single Estate, Double Distilled.”
Brand & Industry History
The brand previously released mezcal under Gregorio Velasco and blanco under Julio Cova before this new expression. The founders Bryan Cranston and Aaron Paul have established a presence in the spirits market through their own ventures.
What This Means
While celebrity endorsements do not guarantee favorable sales numbers, there are instances wherein Hollywood personalities take advantage of their clout to promote their own ventures. The tequila goes into first-fill ex-bourbon casks from Four Roses Distillery and matures for three to four months.
Consumer Takeaway
This bottle offers a delightful sipper or alcoholic base for your favorite cocktails based on the stated specs of 750 ml at 40% abv. The aging process in first-fill ex-bourbon casks followed by stainless steel vats provides the specific profile of cinnamon, vanilla, and American oak.
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