Overview: Epic Western Cocktail Co. announced the release of its Vodka Lemonade Ready-to-Drink line on October 13, 2026. Based in San Antonio, Texas, the brand marks this expansion as its first move beyond tequila into premium American vodka.
The Full Story
The new addition features four distinct flavors: Mango, Blueberry, Cranberry-Raspberry, and Pink Lemonade. Each can contains 12 oz of liquid with a suggested retail price of $18.99 for an eight-can variety pack containing two cans of each flavor. The fizz-free format aligns with consumer preferences among younger legal-age drinkers seeking cocktails that do not induce feelings of fullness or bloating. This release joins the existing tequila RTD lineup, which includes La Paloma, Chispa Rita, Ranch Water, and Boat Drink.
Production & Profile
The beverages are crafted using premium American vodka and cold-pressed citrus. Specifications indicate a 4.5% alcohol by volume content with zero sugar and no carbonation. Each 12 oz can delivers 90 calories.
Brand & Industry History
Established in San Antonio in 2021, Epic Western Cocktail Co. was founded by Adam Love, Dub Sutherland, and Royce Itschner. The brand entered the category with the first premium canned Ranch Water, aiming to bring a sensibility to ready-to-drink cocktails through real spirits and straightforward ingredients. The brand is built around the Western lifestyle rather than seltzer-aisle gimmicks.
What This Means
This launch extends that same standard to a new base spirit while giving retailers and bars a vodka-based option alongside the brand’s tequila core. The line rolls out first in Texas, then expands into Florida, Georgia, Tennessee, South Carolina and Colorado, with the Midwest, Massachusetts, and more to follow by early 2027.
Consumer Takeaway
Vodka Lemonade is sold in an 8-can variety pack, with two cans of each flavor, at a suggested retail price of $18.99. It is available now at retailers and bars carrying Epic Western across Texas, with additional markets to follow. For more information, visit epicwestern.com or follow @epicwestern on Instagram.
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