Overview: Matthew McConaughey has confirmed he is not planning to exit his tequila brand, Pantalones Organic Tequila. During a recent podcast episode with Daniel Lubetzky, the actor and entrepreneur stated definitively that he intends to build the company rather than break it. The spirit was co-founded by McConaughey and his wife Camila in 2023.
The Full Story
The interview took place on Build or Break, where McConaughey addressed questions regarding a potential exit from the business. He responded with a single word: build. “We still got work to do and we still love doing it,” McConaughey said during the conversation. He noted that he, his wife Camila, and the current team are actively working on growing the brand. The company’s leadership includes co-founders Guillaume Cuvelier and Andrew T. Chrisomalis, who serves as the board chairman.
Marketing for the label emphasizes a distinct approach to the market. The brand positions itself against the notion of celebrity tequila, stating that the industry needs fun rather than another entry. The official site reads that Pantalones is “Really good, really clean fun.”
Production & Profile
Pantalones Organic Tequila features 100 percent USDA-certified organic blue Weber agave. The brand’s website states that the spirit aims to provide clean fun without pretentiousness.
Brand & Industry History
The company launched in 2023 with a focus on distinct marketing campaigns featuring McConaughey. The brand positions itself against the notion of celebrity tequila, stating that the industry needs fun rather than another entry. The official site reads that Pantalones is “Really good, really clean fun.”
What This Means
The actor’s commitment signals continued investment in the product and its growth trajectory. McConaughey noted that the team is chugging on the project to build it further.
Consumer Takeaway
The release offers a certified organic option with a focus on approachability. The bottle provides 100 percent USDA-certified organic blue Weber agave without pretentiousness.
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