Overview: Christie Brinkley, a 72-year-old supermodel, has recreated a 1978 advertising campaign for Black Velvet Canadian Whisky nearly five decades after the original shoot. Side-by-side comparisons of the new and original photos were released on October 23, 2026, highlighting the enduring appeal of the brand’s legacy.
The Full Story
Brinkley described the concept as “really emotional,” noting that she could still recognize the 20-something woman she was back then. While the original photos featured a popular hairdo resembling a flattened beret, the new campaign updated the style to reflect current trends while maintaining the nostalgic connection. In an interview with People on Friday, October 23, Brinkley explained that the only difference now is that she exudes more “confidence and elegance” that comes with age.
The 72-year-old supermodel has teamed up with the brand once again, reimagining the photos she posed for in 1978, nearly five decades ago. She admitted that seeing the new images was “really emotional,” explaining that she could still recognize the 20-something woman she was back then. However, the only difference now is that she exudes more “confidence and elegance” that comes with age.
What This Means
Brinkley noted that the fashion industry’s growing inclusivity and broader definition of beauty helped make the ad possible, calling the shift one of its most positive changes. She stated that being on a set at 72 and told “You look beautiful” is something that would not have happened 50 years ago. This release underscores an expanding image of beauty in every area, reflecting a significant cultural shift alongside the product promotion.
Consumer Takeaway
The campaign offers a visual testament to the brand’s longevity and the model’s enduring presence in the industry. Driven by stated specs regarding the recreation of 1978 imagery, the release emphasizes confidence and elegance associated with age rather than specific bottle specifications.
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