Overview: The wine2wine Vinitaly Business Forum 2026 is scheduled to take place at Pier 36 in New York City on October 26 and 27, 2026. Organized by the Italian Trade Agency (ITA) in collaboration with Veronafiere S.P.A., the event serves as a vital B2B networking opportunity for Italian wine producers and North American importers.
The Full Story
The Forum is designed to directly link Italian wine producers with international buyers, importers, distributors, and retailers while addressing some of the biggest threats and greatest opportunities currently facing the sector. Sessions cover tariffs, trends, trade, masterclasses on US market entry, sommelier relationships, and travel industry connections. Key figures include Matteo Zoppas of the Italian Trade Agency, Stevie Kim of Vinitaly, Bill Terlato of Terlato Wine Group, and Matteo Lunelli of Ferrari Trento. The event facilitates real-time data exchange, trend analysis and strategic insights to help navigate global and U.S. specific market challenges.
Brand & Industry History
The wine2wine Vinitaly Business Forum operates as a dynamic international wine industry forum organized by Veronafiere and held annually since 2014. It takes place in Verona, Italy, and in the United States in conjunction with Vinitaly.USA. The event serves as a key reference point for wine producers and wine professionals eager to develop and grow their wine business worldwide.
What This Means
These sessions form a vital part of ITA’s commitment to promoting the global image of Italian wine and connecting Italian wineries—from historic estates to new startups—with international buyers. The objective is to help industry professionals unlock the world’s largest wine market by addressing some of the biggest threats and greatest opportunities currently facing the sector, including tariffs and consumption trends of new generations.
Consumer Takeaway
For the drinker, this event facilitates connections that influence availability and selection. A session highlights that a wine can be available in the United States without ever making it onto an important wine list, being poured by the glass, or reaching the consumer. The masterclasses address how price, margin, appellation, availability, and distributor support matter to ensure wines reach the consumer effectively.
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