Overview: Supermodel Christie Brinkley marked a significant milestone by celebrating the relaunch of her Black Velvet campaign in New York City. The event highlighted a nostalgic return to the brand’s original 1978 advertisements, with the model appearing at age 72 nearly half a century after her initial collaboration.
The Full Story
The 72-year-old supermodel appears in reimagined 1978 advertisements for Black Velvet Canadian Whiskey nearly 50 years after her first gig with the brand. She shared behind-the-scenes photos snapped ahead of the brand’s launch event in an Oct. 23 Instagram post. “Getting ready to celebrate the relaunch of my campaign for Black Velvet…50years after my first ad!” Brinkley captioned the post. “Don’t you LOVE a company that knows some things just get better with age…likewhiskey and women! I’ll drink to that! Cheers!” she added. The images bear a striking resemblance to the model’s work for the brand in her early twenties, when she posed in a similar style shirt with thin straps. Her hair was also styled in a voluminous blowout, and she had a thicker, sparkly gem chain around her neck with large matching earrings. Brinkley, who got her start as a model at 20 after being scouted in Paris, told People that seeing the new photos for the first time made her “really emotional.”
Brand & Industry History
The campaign is owned by Heaven Hill Brands. The relaunch marks a half-century gap since the initial collaboration began in 1978. Brinkley noted that fashion is all about change and that one of the most positive changes has been the inclusivity, the widening of our definition of beautiful.
What This Means
The release underscores a sentiment that some things improve over time, likening whiskey and women to age. Brinkley suggested the ad probably wouldn’t be happening at all if the industry hadn’t already evolved to be a much more inclusive industry.
Consumer Takeaway
This bottle or news offers the drinker access to a nostalgic campaign celebrating longevity and style. The launch event in New York City provides context for the relaunch of the 1978 advertisements featuring the model at age 72.
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