Overview: Magnum Scotch whisky cream liqueur secures a new retail deal with Sainsbury’s, expanding availability across Scotland. The product combines single malt Scotch whisky from Speyside with cream in a reusable stainless steel flask.
The Full Story
Magnum, which combines single malt Scotch whisky and cream, is now available in selected outlets including five stores in Edinburgh. Other locations stocking the liqueur include Glasgow, Aberdeen, Fife, Ayrshire, Stirling, West Lothian, South Lanarkshire and the Scottish Borders. The product launches in more than 20 Sainsbury’s stores across the country.
Crafted and bottled in Scotland using single malt Scotch whisky from Speyside, Magnum is produced at a dedicated cream facility in Kirkcaldy, Fife. The team comprises skipper Bruce Mouat, Hammy McMillan, Bobby Lammie and Robin Brydone. The brand has already established distribution across the UK and exports to Canada and South Africa through a partnership with logistics provider QAS.
Production & Profile
The 70cl bottle is priced at £28 and has an alcohol content of 17% ABV. Its signature packaging is a reusable and recyclable stainless steel flask, designed to keep the drink chilled without the need for ice.
Brand & Industry History
Magnum has established itself as Scotland’s only Scotch whisky cream liqueur, reinventing the traditional cream liqueur category. The brand emphasizes provenance and premium ingredients, with single malt made right here in Scotland remaining at the heart of everything they do.
What This Means
By teaming up with Sainsbury’s, Magnum has carefully selected key retail outlets to help reach local communities across Scotland. Lee Schofield, director of Magnum, noted that it is a really exciting time for the brand. The partnership allows the company to maintain an uncompromising vision while delivering a premium cream liqueur that contains the finest single malt Scotch whisky.
Consumer Takeaway
Drinkers can now access this innovative and sustainable solution at selected outlets including five stores in Edinburgh, Glasgow, Aberdeen, Fife, Ayrshire, Stirling, West Lothian, South Lanarkshire and the Scottish Borders. The product is also exported to Canada and South Africa through a partnership with logistics provider QAS.
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