Overview: Svedka Vodka is launching a contest inviting fans to create the brand’s next Super Bowl commercial. The initiative centers on the new SVEDKA Vodka Water ready-to-drink offering, with Andy Cohen serving as judge for the selection process.
The Full Story
Following a 2026 Super Bowl ad debut featuring an AI-created commercial, Svedka Vodka is shifting creative control to consumers. Based in Louisville, Ky., Sazerac Company announced the challenge on November 2, 2026. Fans aged 21+ are invited to submit original 15-second commercials showcasing SVEDKA Vodka Water via biggamecontest.svedka.com. The entry period runs from November 2, 2026 to December 1, 2026.
The winner receives a $500,000 prize and potential official Big Game commercial airtime on February 14, 2027. Andy Cohen serves as judge alongside SVEDKA to crown the winning ad. The contest invites fans to try their hand at making a better Big Game ad for the brand’s new SVEDKA Vodka Water ready-to-drink (RTD) cocktail offering.
Production & Profile
The product featured in the contest is SVEDKA Vodka Water, a first-of-its-kind transparent canned vodka water. The RTD offering contains real vodka, purified water, and crisp fruit flavor. It delivers 90 calories, zero sugar, zero carbs, and zero bubbles. Available in four flavors—Strawberry, Lime, Peach, and Pineapple—the product is contained in a fully transparent can.
The parent brand, SVEDKA Vodka, is distilled four times for a clean, crisp taste. The spirit is available in 80-Proof, 100-Proof, and a vibrant lineup of flavors including Strawberry, Raspberry, Peach, Citron, Vanilla, Clementine, Blackberry, Banana, Mango Pineapple, Strawberry Lemonade, Blue Raspberry, and Cherry Limeade.
Brand & Industry History
Svedka Vodka is noted as the #1 volume growth driver in U.S. spirits following the 2026 AI ad debut. The brand is recognized as both the fastest-growing vodka and total spirits brand in the U.S. Sara Saunders, Group President and Chief Marketing Officer at Sazerac, stated that SVEDKA isn’t a brand to shy away from trying new things. The company cited Nielsen Total US x AOC + Liquor Open State + Conv L52W data regarding growth.
What This Means
This initiative represents a strategic pivot from AI-generated content to fan creativity. Sara Saunders noted the brand heard plenty of people say they could do a better job following the 2026 ad. The company welcomed the debate by giving those voices the chance to prove it by creating an SVEDKA Vodka Water ad fit for advertising’s biggest stage.
Consumer Takeaway
Fans can learn more about the contest and view official rules at biggamecontest.svedka.com. Submissions will be evaluated based on official criteria, with Cohen joining SVEDKA to help evaluate submissions. Entrants receive free access to a digital toolkit packed with creative assets, including images of SVEDKA Vodka Water. No physical can is required for entry.
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