Overview: Beer Week activities are currently underway across Northern Michigan, running through Nov. 14 with venue discounts available throughout the week. The event celebrates individuals and businesses driving the local craft beer industry while offering opportunities to try craft beers and support regional enterprises.
The Full Story
Matt Cozzens, co-owner of 7 Monks Taproom, has participated in Beer Week for over a decade and noted how the local industry has grown. “It’s changed,” Cozzens said. “There’s been more breweries. When I think Traverse City, more quality breweries, different regions can open up breweries and just say they have a brew. We have some really good brew masters in town. And I think people really realize that.”
Cozzens noted that the event encourages community members to explore downtown establishments. “It gives everybody an opportunity to check out a variety of different places downtown,” Cozzens said. “Whether there’s breweries or taprooms like us. You can come down and check out what everybody’s offering. There’s discounts throughout the week.” Festivities include a charity event titled “Breweries versus Frostbite” on Thursday night, featuring seven participating breweries to support Project Feed the Kids.
Nick Nerbonne, communication director of Traverse City Tourism, said craft beer draws visitors even after autumn foliage has dropped. The week coincides with the Iceman Cometh Challenge weekend, bringing larger crowds downtown. “A lot of people come to Traverse City to enjoy our craft beer,” Nerbonne said. “They start at 7 Monks and they go to enjoy our breweries downtown. They go out to places like Frankfort or Elk Rapids to enjoy them, too.” Traverse City Tourism is offering a reward for visitors who check out five different venues.
What This Means
The event coincides with the Iceman Cometh Challenge weekend, bringing larger crowds downtown. Nick Nerbonne noted that craft beer draws visitors even after autumn foliage has dropped.
Consumer Takeaway
Beer Week activities run through Nov. 14, with the Breweries versus Frostbite event scheduled for Thursday night. Visitor rewards are offered for checking out five different venues, and venue discounts are available throughout the week.
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