The spirit of Jamaica is alive and well, thanks to a remarkable initiative spearheaded by Worthy Park Estate Limited. Following the devastating impact of Hurricane Melissa, the estate has launched ‘Powered by Rum-Bar,’ a crucial community relief program focused on restoring power and supporting livelihoods across western parishes.
On December 17, 2025, the first generators were delivered to a network of community bars scattered across St Elizabeth, Westmoreland, St James, Trelawny, and Hanover. These establishments, vital hubs of local life and economic activity, had been left without electricity, forcing many to close their doors. The generous donations are providing a lifeline, allowing them to reopen and continue serving their communities.
“Powered by Rum-Bar is about restoring power, supporting small business owners and helping communities get back on their feet,” explains Tamika West, marketing manager at Worthy Park Estate Limited. The initiative underscores the significance of community bars – more than just watering holes, they represent the backbone of local economies and social connections.
The phased rollout of the project promises to extend its reach across the affected parishes in the coming weeks. This represents a tangible demonstration of Worthy Park Estate’s commitment to national recovery and responsible corporate citizenship. It’s a powerful reminder of how a single brand can make a profound difference in the face of adversity.
Beyond the immediate provision of electricity, ‘Powered by Rum-Bar’ signifies a renewed spirit of resilience within the Jamaican community. It’s a testament to the enduring power of local businesses and the dedication of companies committed to supporting the people who call this island home. The rum, in this case, is truly powering a brighter future.
