Overview: TEELING Whiskey has extended its partnership with the Aer Lingus College Football Classic through 2028, coinciding with the launch of a new premium ready-to-drink cocktail. The release marks the brand’s fourth consecutive year supporting the landmark event while introducing PHOENIX TWIST to consumers at Aviva Stadium and nationwide retailers. Dublin has firmly established itself as the European home of American college football.
The Full Story
To celebrate the renewal, TEELING unveils its first-ever premium ready-to-drink canned cocktail, PHOENIX TWIST™. This product blends TEELING Small Batch Whiskey with crisp ginger, lime, and a twist of yuzu. Officially available on game day, August 29th, at the Aviva Stadium, the drink will be served before a nationwide rollout in select retailers and off-licenses.
The renewed partnership includes events such as TeelGate Takeover, Pro Football Ireland Live Podcast, and a UNC Band performance. TeelGate Takeover brings game day buzz beyond the stadium to iconic venues including The Hairy Lemon and River Bar. A dedicated TEELING x TCU fan pop-up experience occurs at Four Dame Lane in partnership with The Celt in McKinney, Texas on Thursday, August 27th. Fans can gather at The Cow Pub & Kitchen, just 650 metres from the Aviva Stadium, for pre-game atmosphere.
On Thursday, 27 August, the distillery hosts Pro Football Ireland’s official season kick-off event featuring a live podcast. Tickets are €20 and can be purchased at TeelingTickets. The evening features Michael McQuaid alongside Phoebe Schecter, official ambassador of the Aer Lingus College Football Classic. Guests explore the distillery in Dublin’s Newmarket Square while enjoying a cocktail in TEELING’s famous Bang Bar. On Friday, 28 August at 12pm outside the TEELING Whiskey Distillery, fans enjoy a free special performance from the University of North Carolina (UNC) Band and Cheer Squad. Visitors can avail of a 15% discount on distillery tours throughout the weekend using the ALCFC15 code. TEELING has teamed up with local favourites Doom Slice Pizza, Rolling Donut, and Spilt Milk Ice Cream to create limited-edition whiskey-inspired food and dessert collaborations for fans to enjoy throughout game week. Exclusive game day merchandise is available at the distillery and online. A highly limited Distillery Exclusive Whiskey made especially for TCU and UNC fans is released in-store and online from the TEELING Whiskey Distillery.
Master Distiller & Blender Alex Chasko stated, “As an American who now calls Dublin home, I’m especially proud of the role this event plays in strengthening the connection between Ireland and the US.” Brendan Meehan, Commercial Director of the Aer Lingus College Football Classic, noted, “We are incredibly proud of the success of our partnership with TEELING Whiskey over the past three years. Their support has helped elevate the Aer Lingus College Football Classic.”
What This Means
The collaboration continues to celebrate the intersection of Irish heritage and American game day spirit on a global stage. United by a shared belief in progress, perseverance and the power of connection, TEELING Whiskey and the Aer Lingus College Football Classic strengthen ties between Ireland and the US.
Consumer Takeaway
The PHOENIX TWIST is available from game day on August 29th at the Aviva Stadium before a nationwide rollout in select retailers and off-licenses. Fans can experience the Spirit of Dublin through limited-edition themed cocktails, food collaborations with Doom Slice Pizza and Rolling Donut, and exclusive merchandise.
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