Overview: Absolut Vodka has made its Spike Jonze-directed short film, ‘I’m Here’, available to a global audience for free online. The release follows the project’s premiere at the Sundance Film Festival in January and screenings at Berlinale in February.
The Full Story
London-based Absolut Vodka launched the 30-minute film on www.imheremovie.com, allowing viewers to watch the content with social media functionality. The site features built-in tools that enable audiences to view the film together with Facebook friends or seated alone in a virtual theatre. Produced by MJZ, the project imagines a world inhabited by both humans and robots, centering on the character of a lonely robot named Sheldon. Bonus material, cast information, and director details are available on the website alongside the teaser trailer.
Consumer Takeaway
The online launch offers 5,000 people per day the opportunity to watch the film via the dedicated website. This release marks the latest stage of Absolut’s “ordinary is no place to be” strategy, providing access to select cinema showings and digital viewing options for a global audience.
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