Overview: After a brief hiatus, Portland’s beloved Alter Ego Cider is back with renewed enthusiasm and a fresh perspective. Acquired by local entrepreneurs Michelle Faris and Margaret Drew, the brand has undergone significant changes while retaining its core identity.
The Full Story
Maintaining the original three flagship cider recipes – ‘Brilliant Brut’, ‘Dark Royale’, and ‘Guardian Angel’ – is a deliberate choice by the new owners. These distinctive expressions of apple, black currant, and brambleberry blends have been expertly crafted to showcase Alter Ego’s unique character.
The partnership with Portland Cherry Bombs FC and Portland Bangers FC demonstrates the brand’s enthusiasm for community engagement. By incorporating their ciders into these local soccer teams’ events, Faris and Drew aim to create a stronger connection between the brewery and its audience.
Production & Profile
The Columbia River Gorge remains Alter Ego Cider’s production site, where Hood River apples are carefully selected for each recipe. This commitment to using high-quality ingredients ensures that every sip is an authentic representation of Portland’s cider-making tradition.
The ‘Good to the Core’ mission – a nod to their personal bond as lifelong friends and business partners – sets Alter Ego apart from other brands. By allocating 2% of sales towards supporting local organizations, particularly those affected by ALS Northwest, Faris and Drew demonstrate their dedication to giving back.
Brand & Industry History
The story of Alter Ego Cider is one of revival and rebirth. Originally founded by Anne Hubatch as a side project for Helioterra Wines, the brand was briefly retired in 2023. However, its legacy lived on through fans who cherished the distinctive flavor profiles.
Michelle Faris’ background in consumer behavior and product positioning lends valuable expertise to this venture. Margaret Drew’s focus on storytelling and human experience ensures that each aspect of Alter Ego Cider is infused with an emotional connection to its audience.
What This Means
The relaunch of Alter Ego Cider signifies a new chapter in Portland’s craft cider scene, as the brand forges ahead under female ownership. Their emphasis on preserving history while innovating will undoubtedly captivate both old and new fans alike.
This re-emergence also highlights the resilience of local businesses and their ability to adapt in response to changing circumstances. By embracing Alter Ego Cider’s revitalized spirit, Portlanders can celebrate a renewed commitment to quality craftsmanship and community involvement.
Consumer Takeaway
For those who have followed Alter Ego Cider since its inception, this revival is an opportunity to rediscover the brand that has captured their hearts. For newcomers, it presents a chance to experience Portland’s cider-making heritage through innovative recipes and dedication to social responsibility.
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