Overview: Located in Aberdeen, New Jersey, Alternate Ending Beer Co. has been making waves in the craft beer industry with its focus on traditional lagers. From humble beginnings to becoming one of the best breweries in America, this brewery’s story is a testament to hard work and dedication.
The Full Story
Alternate Ending Beer Co.’s journey began when founder Scott Novick had an epiphany while waiting in line for a hazy IPA release at Tree House. He realized that he wanted to be part of the craft beer industry, but not just as a consumer. With his background in marketing and passion for brewing, Novick decided to take the leap and open his own brewery.
Novick’s path was not without its challenges. After completing courses at the American Brewers Guild and apprenticing at Jughandle Brewing Co., he faced setbacks when trying to secure funding for his dream project. However, with perseverance and determination, Novick finally found a suitable location in Aberdeen, New Jersey – an old movie theater that would become the brewery’s home.
Novick was not alone on this journey; head brewer Brendan Arnold joined him shortly after opening. With Arnold’s expertise in lagers and Novick’s vision for innovation, Alternate Ending Beer Co. began to flourish. The brewery quickly gained recognition for its exceptional traditional lagers, which were a departure from the trend of hazy IPAs that dominated the market at the time.
Production & Profile
The brewhouse at Alternate Ending Beer Co. is equipped with state-of-the-art technology, including three 20-barrel horizontal tanks for their core brands and two more 10-barrel horizontal tanks for smaller releases. The brewery also features a unique foeder system, which allows them to produce true-to-form lagers.
Novick’s commitment to quality is evident in every aspect of the brewing process. From sourcing high-quality ingredients to experimenting with new recipes, Alternate Ending Beer Co.’s dedication to excellence has earned it numerous awards and accolades within the industry.
The Future Ahead
As one of the best breweries in America, Alternate Ending Beer Co. continues to push boundaries and innovate in the world of traditional lagers. With its commitment to quality, innovation, and community engagement, this brewery is sure to remain a leader in the craft beer industry for years to come.
Awards & Recognition
Alternate Ending Beer Co.’s dedication has not gone unnoticed; it was recently awarded Brewery of the Year at The Spill Awards 2026. This recognition solidifies its position as one of the top breweries in America, and we can’t wait to see what’s next for this innovative brewery.
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