Overview: Anther distillery in Geelong marks a significant milestone with its tenth anniversary scheduled for October 10. Founders Devilla McGowan and Sebastian Reaburn established the facility in 2020, evolving from a small-scale operation into a diversified business model.
The Full Story
What began as an experimental venture has matured into a decade-long enterprise that founders Devilla McGowan and Sebastian Reaburn never initially planned to construct. McGowan balanced the fledgling business with university teaching and scientific consulting, often filling hundreds of bottles between school drop-off and collection, while Reaburn entered the industry without prior distilling experience.
Over the past decade, the business diversified beyond making and selling their own spirits to include consulting, contract production, recipe development, and product testing for other producers. Alongside their growing range of gins and liqueurs, and a yet-to-be-released smoked agave spirit, the pair now work with other producers through these services.
Brand & Industry History
The distillery opened in 2020 by founders Devilla McGowan and Sebastian Reaburn. Initially, they balanced production with other work and family commitments, but the industry changed over time, forcing a reconsideration of what they wanted from the business. Through challenges like Covid, the business plan evolved weekly, leading to diversification that included training and consulting.
What This Means
This evolution has positioned Anther as a stepping stone for emerging producers, helping them develop products before moving to larger-scale production. The diversification into education work, hosting talks and community events, has extended beyond the distillery itself, creating spaces for people to connect within the spirits industry.
Consumer Takeaway
Anther will mark its anniversary with a celebration at the distillery on 10 October. The business offers its own growing range of gins and liqueurs produced in its Geelong distillery, alongside a yet-to-be-released smoked agave spirit.
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