Overview: Barrel Global has secured licensing rights to manage the production and distribution of John Wick-inspired spirits in key global markets across Asia, Europe, and South America. The first release in the collection is a seven-year-old Kentucky Straight Bourbon Whiskey distilled by Bardstown Bourbon Company. This expression features a finish in cherry and sherry wood alongside distinctive label imagery referencing the film series.
The Full Story
Facilitated by IMG Licensing, Barrel Global manages the production and distribution of this unique collection. George Koutsakis, Founder of Barrel Global, stated that it has been a joy to work with the team at Lionsgate to develop this unique and collectible range of John Wick spirits. Debbie Olshan, Senior Director of Consumer Products at Lionsgate, added that they are excited to give fans a new way to immerse themselves in the world through this collaboration.
The team at Barrel Global has created a collection that authentically reflects the craftsmanship, sophistication, and distinctive identity of John Wick. The narrative focus remains on storytelling within the bottle, aiming to capture the essence of the genre-defining franchise for audiences across continents.
Production & Profile
The spirit is identified as a seven-year-old Kentucky Straight Bourbon Whiskey. It undergoes a finishing process involving cherry and sherry wood. The label design incorporates cherry blossoms falling around glass shattered by a gunshot, referencing a scene at The Continental Hotel in Osaka from the fourth John Wick movie. A neck label utilizes a font that is used to send out bounties to the assassins within the franchise narrative.
What This Means
This release establishes a collectible range designed to offer a taste of the coded, underground world of revenge and redemption found in the films. The collaboration aims to provide fans with an authentic reflection of the craftsmanship and sophistication linked to the John Wick identity. Storytelling in a bottle allows consumers to experience the franchise through a new medium.
Consumer Takeaway
Drinkers can access this Kentucky Straight Bourbon Whiskey in global markets including Asia, Europe, and South America. The bottle offers a seven-year-old expression finished in cherry and sherry wood with specific label details tied to the film’s visual language.
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