Overview: Bulleit introduces a new core expression named ’87, combining bourbon and rye whiskey for the first time since 2011. Released in September 2026, this 90-proof spirit unites production from Shelbyville, Kentucky, and Indiana.
The Full Story
Whiskey drinkers know about the appeal of both Bulleit Bourbon and Bulleit Rye Whiskey. These two expressions have a permanent spot on home bars from Toledo to Tucson. Recently, the renowned brand announced that drinkers will no longer have to purchase two bottles to enjoy these two types of whiskey. That’s because Bulleit is launching its first expression that features both bourbon and rye whiskeys.
It’s called Bulleit ’87, and it’s also the brand’s first new core expression since Bulleit 95 Rye was launched in 2011. Named to pay tribute to the year Bulleit was founded, this new expression is a 90-proof whiskey made by combining a bourbon distilled, barreled, and aged in Shelbyville, Kentucky and a rye whiskey distilled and aged in Indiana.
According to Bulleit, the result is a complex, memorable whiskey that begins with a nose of caramel candy and brown sugar. Sipping it reveals notes of oak, baking spices, and toffee. The finish is long and warm, ending with a gentle hit of baking spices. It’s best enjoyed near or on the rocks. “If I were to visualise it, it’s like a cake,” Phil Gelineau, Whiskey R&D Manager at Bulleit, says. “The bourbon is your delicious sponge, the rye is like chocolate shavings on top, and the staves are the buttercream that brings it all together.”
Production & Profile
The composition of Bulleit ’87 is a 90-proof whiskey combining bourbon distilled, barreled, and aged in Shelbyville, Kentucky, with rye whiskey distilled and aged in Indiana. Both spirits were matured for a minimum of four years, then finished separately in original barrels with toasted oak and French oak staves for four to six weeks before being married.
Tasting notes feature a nose of caramel candy and brown sugar, with notes of oak, baking spices, and toffee. The finish is long and warm, ending with a gentle hit of baking spices. It’s best enjoyed near or on the rocks.
Brand & Industry History
Bourbon and rye whiskey are at the heart of our brand since its founding and guide our philosophy to do things differently. Now, ’87 unites them in one special bottle, balancing our signature bourbon sweetness with our rye spice in a bottle. Bulleit Bourbon and Rye Whiskey have a permanent spot on home bars from Toledo to Tucson.
What This Means
’87 brings together everything that makes Bulleit great. Bourbon and rye whiskey are at the heart of our brand since its founding and guide our philosophy to do things differently. Now, ’87 unites them in one special bottle, balancing our signature bourbon sweetness with our rye spice in a bottle.
Consumer Takeaway
Bulleit ’87 will be available at select whiskey retailers throughout the US beginning this September for the suggested retail price of $29.99 for a 750ml bottle. For more information about this and all Bulleit releases, visit https://www.bulleit.com/.
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