Overview: D’YAVOL Spirits marks its official entry into the United Kingdom market with the launch of Single Estate Vodka. The release was celebrated at an exclusive event hosted by Aryan Khan at The Mandrake, London.
The Full Story
Leti Blagoeva, CEO of D’YAVOL Spirits, stated that exceptional spirits begin at the source, emphasizing the winter wheat distillation in Poland. Sanjeev Banga, President International Business at Radico Khaitan, noted the brand earns its reputation through the liquid rather than just the name attached to it. The D’YAVOL Luxury Collective was founded in 2023 with a vision of building a modern luxury ecosystem spanning spirits, streetwear, and events.
Aryan Khan, Co-Founder, described the launch event at The Mandrake as a celebration of entry into the United Kingdom. It was followed by an After Dark event in London, which served as the perfect occasion to introduce the award-winning Single Estate Vodka. The brand is part of a wider luxury ecosystem centred on craftsmanship, design and elevated experiences.
Production & Profile
Crafted on a single estate in Poland using a grain-to-glass process from 100% winter wheat, the vodka features a unique black pearl filtration process to enhance smoothness. The expression is available in a 700ml bottle at 40% ABV with an RRP of £38.5. Tasting notes describe a crisp nose with delicate hints of raisins, a smooth palate that is well-balanced and subtly sweet, and a finish lingering with gentle sweetness. It is best enjoyed over ice or in spirit-forward cocktails.
The expression has earned international recognition, including Gold awards from the Australian International Vodka Awards, USA Spirits Ratings, New York International Spirits Competition, The Vodka Masters, Asia International Spirits Competition, Singapore World Spirits Competition, and International Wine & Spirits Awards. The portfolio also includes Inception Blended Malt Scotch and Vortex Blended Scotch.
Brand & Industry History
D’YAVOL Spirits is the spirits vertical of the D’YAVOL Luxury Collective, co-founded by Aryan Khan, Leti Blagoeva, and Bunty Singh in partnership with global icon Shah Rukh Khan, Radico Khaitan, and Nikhil Kamath. The collective spans three distinct verticals: D’YAVOL Spirits, D’YAVOL X for streetwear and eyewear, and D’YAVOL Live for events and nightlife. The portfolio currently includes Single Estate Vodka, Inception Blended Malt Scotch, and Vortex Blended Scotch, having cumulatively received over 45 gold medals from various international spirits competitions.
What This Means
The UK launch represents a significant milestone in the brand’s international expansion into one of the world’s most established luxury spirits markets. The collective emphasizes authenticity and provenance, working with experienced master blenders and world-class distilleries to honour quality. The brand aims to resonate well with the UK market, which truly appreciates craftsmanship and provenance.
Consumer Takeaway
D’YAVOL Single Estate Vodka is available through major UK retailers including Master of Malt, Amazon, Threshers, Drinks Supermarket, and Tesco. The bottle features a sleek, contemporary design reflecting the premium quality of the liquid within.
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