Overview: Eagle Park Brewing & Distilling, a leading craft beverage producer based in Wisconsin, has acquired SoulBoxer Cocktail Co., a Milwaukee-based ready-to-drink (RTD) cocktail brand. This strategic move marks the latest chapter in Eagle Park’s expansion across beer, spirits, and RTD beverages.
The Full Story
Eagle Park Brewing & Distilling was founded by Max Borgardt, Jack Borgardt, and Jake Schinker with a vision to push boundaries in craft beverages. The company has since evolved from a small Milwaukee craft brewery into a creative force, building a reputation for bold branding and innovative products. With the acquisition of SoulBoxer Cocktail Co., Eagle Park continues its relentless pursuit of category-bending approaches.
SoulBoxer Cocktail Co., founded by bartenders Jason Neu and Doug MacKenzie in 2015, has established itself as a Milwaukee-based RTD cocktail brand known for premium, bartender-crafted classics. The acquisition unites two Milwaukee-born brands built on craftsmanship, creativity, and flavor. With this partnership, Eagle Park aims to bring SoulBoxer’s expertise into new formats and categories.
Production & Profile
The current SoulBoxer product lineup will continue to be distributed throughout Wisconsin in 375ml, 750ml, and 1.75L formats. To kick off this new chapter following the acquisition, Eagle Park plans to launch three new canned cocktails on April 2nd: Brandy Old Fashioned (11% ABV), Bourbon Old Fashioned (11% ABV), and Lakehouse Lemonade (8% ABV). These additions will complement SoulBoxer’s existing lineup of bottled cocktails.
Eagle Park Brewing & Distilling has stated its commitment to meeting evolving consumer demand for high-quality, convenient, experience-driven beverages. This expansion reflects the company’s dedication to innovation and pushing boundaries in craft beverages.
Brand & Industry History
SoulBoxer Cocktail Co.’s story begins with Jason Neu and Doug MacKenzie’s passion for creating authentic cocktails inspired by Wisconsin culture. Their pre-mixed, bottled cocktail offerings are designed for an elevated experience at home or on the go. The acquisition of SoulBoxer marks a new chapter in Eagle Park’s expansion across multiple categories.
With its focus on real ingredients and bartender-crafted recipes, SoulBoxer has earned recognition as one of Wisconsin’s most innovative craft beverage producers. This legacy will continue under Eagle Park Brewing & Distilling, with the company committed to preserving the brand’s authenticity and commitment to quality.
What This Means
The acquisition highlights an increasing trend in the beverage industry: consolidation among craft producers seeking growth through strategic partnerships. As companies like Eagle Park explore new markets and product lines, they must navigate shifting consumer preferences, regulatory changes, and market competition.
This development underscores a broader shift towards RTD beverages as consumers seek convenience without sacrificing quality or authenticity. The acquisition of SoulBoxer by Eagle Park Brewing & Distilling represents an opportunity for growth in the RTD segment while preserving its commitment to innovation and customer experience.
Consumer Takeaway
For consumers, this means expanded access to high-quality ready-to-drink cocktails from a trusted brand like SoulBoxer. With new products launching under Eagle Park’s umbrella, customers can expect innovative flavors and formats that cater to evolving tastes in the industry.
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