Overview: Garrison Brothers is launching a limited-release pre-sale for its Hye Rye Bourbon Whiskey, marking the return of the distillery’s rarest expression. The Texas facility in Hye announced availability for reservation from July 27 through August 10, with pickup scheduled to begin in October 2028.
The Full Story
Garrison Brothers is bringing back its rarest and most sought-after whiskey through the company’s first limited-release pre-sale. Customers can reserve up to four bottles for $99.99 each during the window from July 27 through Aug. 10. The catch? Buyers won’t be able to pick up their whiskey until October 2028 at Garrison Brothers Distillery in Hye, Texas. Originally released in December 2020, Hye Rye was so limited that it is unquestionably the most elusive expression in Garrison Brothers history.
The whiskey traces its origins back to 2012, when Master Distiller Donnis Todd developed a high-rye mash bill using Texas-grown grain. Rather than releasing it after just a few years, Todd allowed the whiskey to mature for seven years, believing it needed additional time to develop its full character. The distillery noted that the first barrels were filled without anticipation of the spirit becoming one of the most talked-about bourbons ever made by the company. Bringing Hye Rye back represents a continuation of a story that has been years in the making.
Production & Profile
Expected to be bottled at 98 proof, Hye Rye is distilled from a mashbill of 52% South Texas corn, 37% organic rye and 11% barley. The unusually high rye content gives the bourbon a spicier, pepper-forward profile than traditional bourbon recipes. This style of release also marks a first for Garrison Brothers as the only whiskey produced with a mashbill outside of its standard wheated bourbon recipe.
Brand & Industry History
The inaugural release yielded just 1,000 bottles, available exclusively at the distillery. The style of release also marks a first for Garrison Brothers. Rather than selling bottles upon release, the distillery is effectively allowing consumers to reserve inventory years in advance, ensuring those who secure bottles won’t have to compete on release day.
What This Means
All bottles must be picked up in person at the distillery within 90 days of notification. The company said the release date and pickup celebrations will be announced closer to the planned October 2028 launch. This shift allows consumers to reserve inventory years in advance, ensuring those who secure bottles won’t have to compete on release day.
Consumer Takeaway
Customers can reserve up to four bottles for $99.99 each during the pre-sale window. Reserved bottles will be available for in-person pickup at the distillery starting in October 2028. This release offers a unique opportunity to secure inventory years in advance, ensuring those who secure bottles won’t have to compete on release day.
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