Overview: Macabre Spirits announces the launch of Ghost Face Vodka Blood Orange, marking the brand’s first-ever flavored offering. The product joins a nationwide retail rollout at Total Wine & More beginning early September, following an initial online-only box set release scheduled for late September.
The Full Story
Los Angeles-based Macabre Spirits is expanding its footprint with a significant retail partnership. Co-founded by original Ghost Face Matthew Lillard in conjunction with Fun World, the brand moves from sold-out box sets to physical shelves across the country. The release aligns with the horror-centric theme established by Find Familiar Spirits, which focuses on premium quality and deep-rooted fan engagement.
The new Blood Orange flavor represents a strategic expansion for the vodka line. While the original Ghost Face Vodka launched last February, this iteration introduces citrus notes to the portfolio. Matthew Lillard noted that the best sequels always have a twist, emphasizing the brand’s commitment to delivering a scary-good vodka worthy of the iconic mask.
Production & Profile
The spirit is distilled from 100% non-GMO potatoes for a naturally gluten-free profile. Production takes place at the company’s facility in Florida, where the vodka was infused with pressed lemons, oranges, grapefruits and blood orange. A custom hybrid still removes residual sugar and color, resulting in a crystal-clear vodka that explodes with bright citrus aroma and flavor and finishes incredibly clean and smooth.
Brand & Industry History
Macabre Spirits operates as the horror-centric brand from Find Familiar Spirits, the world’s first craft spirits company dedicated to creating high-end, authentic experiences for fandoms. Co-founded by Matthew Lillard and Justin Ware, FFS focuses on premium quality with original brands including Quest’s End Whiskey and collaborations with genre luminaries and IP including Ghost Face. The Ghost Face trademark is owned by Fun World Div., Easter Unlimited Inc.
What This Means
This transition signals a shift from exclusive online availability to broader consumer accessibility through major retailers. The original Killer Collection box set sold out in less than two hours, prompting the decision to bring the brand to Total Wine locations nationwide. Fans are encouraged to sign up for presale lists ahead of the September 29 release for the limited-edition collectible boxed set offered online.
Consumer Takeaway
The Ghost Face Blood Orange Box Set will be offered online at findfamiliarspirits.com and ghostfacevodka.com. Retail availability begins early September at Total Wine & More locations across the country, with co-founder Matthew Lillard scheduled for store appearances in September and October.
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