Overview: Jameson Irish Whiskey, a top three international whiskey brand, has partnered with fashion designer Colm Dillane of KidSuper on the “It’s What You Bring” campaign. The collaboration celebrates the connection within football fan culture through music, fashion, and community activations.
The Full Story
Jameson Irish Whiskey has a long history dating back to 1780 when John Jameson founded the company in Dublin, Ireland. Today, Jameson is one of the world’s leading whiskey brands with a presence in over 100 countries worldwide. The brand’s commitment to quality and smoothness has earned it numerous awards and accolades.
Colm Dillane, founder of KidSuper, is known for his bold and eclectic designs that blend streetwear with high fashion. His collaboration with Jameson on the “It’s What You Bring” campaign brings together two like-minded brands that share a passion for community and connection.
Production & Profile
Jameson Irish Whiskey is made from 100% malted barley, triple-distilled at Midleton Distillery in County Cork, Ireland. The whiskey is aged in ex-bourbon barrels to give it a smooth flavor profile with notes of vanilla and caramel.
The limited-edition capsule collection “Bottled by KidSuper” features streetwear pieces inspired by football culture, including tracksuits sets, soccer jerseys, and caps. Each item blends Jameson’s 200-year heritage with KidSuper’s bold contemporary lens to create a unique fusion of style and tradition.
Brand & Industry History
Jameson Irish Whiskey has been an integral part of Ireland’s whiskey-making industry for over two centuries. The company was founded by John Jameson in 1780, and his commitment to quality and smoothness set the standard for the brand’s future success.
The “It’s What You Bring” campaign is a nod to the brand’s rich history and its continued commitment to community and connection. By partnering with KidSuper, Jameson has found a like-minded partner that shares its values of craftsmanship, creativity, and collaboration.
What This Means
The “It’s What You Bring” campaign is more than just a marketing initiative; it represents the brand’s ongoing commitment to community and connection. By celebrating football culture through music, fashion, and community activations, Jameson is reinforcing its position as a leader in the spirits industry.
Consumer Takeaway
The “It’s What You Bring” campaign offers consumers an immersive experience that combines smooth whiskey with bold fashion. The limited-edition capsule collection “Bottled by KidSuper” provides fans of Jameson and KidSuper alike with a unique opportunity to connect with the brand through its shared values of craftsmanship, creativity, and collaboration.
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