Overview: Jameson Irish Whiskey has announced its partnership with Major League Soccer (MLS) through their new platform, “It’s What You Bring,” which celebrates soccer fandom in all forms. The campaign combines music, fashion, and community activations to honor how fans express themselves through the sport.
The Full Story
As part of the partnership, Jameson will release limited-edition team bottles for each MLS team, collaborating with artist KidSuper on a capsule collection that blends Jameson’s 200-year heritage with KidSuper’s unmistakable New York energy and bold creative expression. The nine-piece collection includes a signature tracksuit, soccer jerseys, hats, hoodie and t-shirt.
The “It’s What You Bring” campaign will come to life through music, fashion, and community activations that honor how fans express themselves through the sport. Global music superstar J Balvin teams up with Jameson to show how music, culture and soccer collide in a new hero film. The partnership also includes official watch parties with MLS club partners, fan-first viewing experiences tied to major global soccer moments, in-stadium activations at select MLS matches, and Jameson sampling events offering limited-edition giveaways.
Production & Profile
The Jameson x KidSuper capsule collection is a 9-piece collaboration featuring iconic designs that blend the brand’s Irish heritage with KidSuper’s bold aesthetic. Each item showcases the unique flair fans bring to the game, making it easy for soccer enthusiasts to express themselves through fashion.
J Balvin and Jameson partnered on a new hero film showcasing how music, culture, and soccer collide. The campaign aims to celebrate soccer fandom in all forms by providing exclusive experiences for fans throughout the MLS season.
Brand & Industry History
Jameson Irish Whiskey is the world’s most awarded and bestselling Irish whiskey, ranked in the top 4 global whiskey brands and number 9 in spirits worldwide. The brand has a long history of innovation and creativity, with its triple-distilled, smooth taste making it a favorite among fans.
What This Means
The partnership between Jameson and Major League Soccer represents an exciting new chapter for both brands as they come together to celebrate soccer fandom in all forms. By combining music, fashion, and community activations, the campaign aims to create a unique experience that honors how fans express themselves through the sport.
Consumer Takeaway
The “It’s What You Bring” platform offers soccer enthusiasts an opportunity to connect with like-minded individuals who share their passion for the game. Fans can now show off their team spirit and style while enjoying exclusive experiences provided by Jameson throughout the MLS season.
Source: Read the original article
