Overview: MiddleBar, the Los Angeles-based mixology company, announces a partnership with JetBlue to serve its Bloody Mary Mocktail on aircraft starting October 2026. The canned beverage is available across all routes and cabins for pairing or solo consumption.
The Full Story
MiddleBar Mary takes flight with JetBlue as an award-winning Bloody Mary Mocktail joins the airline’s service lineup. Created by longtime hospitality pros Corrie Scully and Renie Schoenkerman, the product was developed to solve a deceptively simple problem: how to make a really good Bloody Mary. No fuss. No muss.
The result is a bold, savory Bloody Mary made with fresh, premium ingredients and built for ease. It can be enjoyed on its own as a zero-proof mocktail or paired with vodka, tequila, gin, or beer on-flight. MiddleBar’s Bloody Mary has earned both People’s Choice and Judges’Choice awards and has been served everywhere from elite bars and restaurants to boutique hotels and hospitality venues.
For MiddleBar, the partnership represents a major expansion of the Los Angeles-based company’s mission to bring a better Bloody Mary to the People. “JetBlue has always approached travel differently, and we approach the Bloody Mary differently,” said Corrie Scully, co-founder and CEO of MiddleBar. “We crafted MiddleBar Mary because we believed people should be able to have a great Bloody Mary with all of life’s choice moments, especially at 35,000 feet.”
Production & Profile
The signature MiddleBar Mary is a ready-to-enjoy Bloody Mary Mocktail made for enjoying all on its own or pairing with a favorite spirit. The product utilizes a canned format designed for pairing or consumption alone, delivering true mixology in a can.
Brand & Industry History
About MiddleBar, the company is an award-winning mixology brand founded in Los Angeles by Corrie Scully and Renie Schoenkerman. MiddleBar is a proud women- and LGBTQ-owned premium beverage brand dedicated to the art of gathering, relaxing, and enjoying. Born from a deeply rooted hospitality philosophy, the brand believes every single detail matters.
What This Means
For MiddleBar, the partnership represents a major expansion of the Los Angeles-based company’s mission to bring a better Bloody Mary to the People. “There’s something pretty wonderful about getting to bring that experience to the skies,” said co-founder Renie Schoenkerman.
Consumer Takeaway
The ready-to-enjoy canned format offers a zero-proof mocktail option or allows for pairing with vodka, tequila, gin, or beer on-flight. Available on all routes and cabins beginning October 2026, the product delivers true mixology in a can for those seeking genuine connection and shared joy at 35,000 feet.
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