Nemiroff Vodka has announced its partnership with Crack Magazine for Beyond 90, an immersive event celebrating football culture and music. Taking place at Stage & Radio in Manchester’s Northern Quarter on July 25th, the night promises to be a unique blend of sport and sound.
The Full Story
Established in Ukraine, Nemiroff Vodka has been gaining recognition for its commitment to quality and innovation. With this partnership with Crack Magazine, the brand is set to shine at Beyond 90, an event that promises to be a celebration of football’s enduring relationship with music and culture.
Dr Dubplate, Bristol-based DJ and ec2a label head, notes: “Football has a funny way of turning songs into memories. A tune can be completely normal one minute, then suddenly it’s attached to a goal, a missed penalty, or 200 people throwing pints in the air.” This sentiment encapsulates the essence of Beyond 90.
The event will feature bespoke cocktails crafted by Nemiroff Vodka, alongside an exclusive range of football tees that attendees can keep as mementos for their own World Cup summer. DJ Mixtress and local tastemakers SHIMRISE will also be on hand to create a memorable atmosphere.
Production & Profile
Nemiroff Vodka is crafted from 100% wheat, using an exclusive cold filtration process that ensures the vodka’s crisp clarity. Bottled at 40% ABV, Nemiroff offers smooth and versatile drinking experience perfect for any occasion.
The aging process of Nemiroff Vodka adds depth to its profile. The brand uses a combination of pot still distillation and column distillation techniques to create an exceptional flavor that is both refreshing and complex.
Brand & Industry History
Nemiroff has been part of Ukraine’s spirits industry for over 25 years, with the company being recognized by various awards such as ‘Best Vodka in Europe’. Founded in Moscow, Nemiroff has since established a strong presence globally. The brand is now represented by an extensive distribution network across the globe.
Throughout its history, Nemiroff has continuously pushed boundaries and expanded into new markets with unique collaborations like this one.
What This Means
This collaboration between Nemiroff Vodka and Crack Magazine highlights a shift in how events celebrate football culture. Beyond 90 offers an immersive experience that bridges the gap between music, sports, and spirits.
The World Cup season has reached new heights of popularity this year. Events like Beyond 90 are driving interest among enthusiasts who crave more than just traditional viewing experiences.
Consumer Takeaway
To attend Beyond 90 powered by Nemiroff Vodka requires an RSVP via DICE, with entry being free for those who book in advance. For football fans and spirits lovers alike, the event promises to be a memorable occasion that combines music, culture, and great drinks.
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