Overview: Pelican Brewing Company introduces a new Retro Series to commemorate three decades in business, launching with the Umbrella New World India Pale Ale. The initiative marks a return of select fan-favorite beers to grocery shelf rotation following sustained customer requests.
The Full Story
The inaugural release features the Umbrella New World IPA, which showcases a prominent kiwi and passionfruit hop character derived from exotic Ella hops. This refreshing India Pale Ale presents a bright, sparkling color and sits at 7.4% ABV, making it suitable for consumption year-round.
Pelican Brewing currently operates coastal brewpubs in Pacific City, Cannon Beach, Rockaway Beach, Siletz Bay, Tillamook, and Yachats, alongside production facilities in Oregon, Washington, and Idaho. The brewery is celebrating 30 years since its founding in 1996, bringing select favorites back following years of requests from customers.
“The Retro Series is a fun project for us to introduce to our customers, and Umbrella IPA is the perfect lead-off beer to bring back, as it is exactly the kind of beer people remember and love,” remarks Pelican Co-founder Mary Jones. She adds that the beer has really big flavor while being very drinkable and easy to enjoy.
Production & Profile
The Umbrella New World IPA boasts a prominent kiwi and passionfruit hop character from exotic Ella hops, with a bright, sparkling color. It sits at 7.4% ABV, offering an easy-drinking character that is enjoyable at any time, rain or shine.
Brand & Industry History
Born at the beach in 1996, Pelican Brewing Company is Oregon’s only beachfront brewpub and one of the state’s most-decorated breweries with over 450 awards. Playful but not frivolous, Pelican brews with purpose, passion, and deep respect for the craft.
What This Means
The Retro Series is a fun project to introduce to customers, specifically designed to reintroduce beers that people remember and love. Co-founder Mary Jones remarks that Umbrella IPA is the perfect lead-off beer because it is exactly the kind of beer fans ask for.
Consumer Takeaway
Available at all Pelican Brewing locations and select Pacific Northwest retailers as of October 5, 2026, the release offers a refreshing option across Oregon, Washington, and Idaho.
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